The Challenge
PedidosYa (part of Delivery Hero) is scaling partner acquisition across 15 LATAM countries. You'll own the regional budget and campaign optimization to hit aggressive new business targets, turning data into ruthless acquisition decisions.
Your Mission
Map current partner acquisition funnel in Salesforce, identify bottlenecks, and establish baseline KPIs for CAC and conversion by channel
Audit and optimize existing digital campaigns (Google Ads, Meta) across 3+ pilot markets with A/B testing framework
Build automated dashboards (Data Studio/Looker) showing daily spend vs. acquisition goals for stakeholder visibility
Launch 2 new traffic sources (partnerships, programmatic, organic channels) with measurable tracking
Reduce partner CAC by 20-30% through channel optimization and audience refinement while maintaining quality standards
Scale winning campaigns across all 15 LATAM markets with localized creative and messaging
Establish predictive models linking ad spend to partner lifetime value and revenue contribution
Own quarterly strategic reviews with regional leadership, recommending budget reallocation based on performance data
KPIs You'll Own
Customer Acquisition Cost (CAC) by channel
Cost per acquired partner, tracked by source and market, with month-over-month trend analysis.
Conversion Rate (funnel)
Percentage of prospects reaching proposal stage, deal closure, and onboarding completion.
Return on Ad Spend (ROAS)
Partner revenue generated per dollar spent on digital campaigns, calculated by channel and market.
Budget efficiency
Regional spend vs. plan variance and actual partners acquired vs. target.
Sales cycle length
Days from first touch to signed partner, tracked by segment and campaign source.
Tools & Stack
Your Team
Your Manager
Regional Growth/Acquisition Lead (likely)
Current Team
Cross-functional: digital marketing, sales operations, regional commercial teams
New role to scale LATAM partner acquisition
The Package
Salary
$55K-$75K ARS base
Remote
On-site in Greater Buenos Aires (PedidosYa operates in #ModoPeYa culture with results-focused flexibility)
Benefits & Perks
Company Intelligence
PedidosYa is Delivery Hero's flagship LATAM platform, operating in 15 countries with millions of users, merchants, and delivery partners. The company pioneered quick-commerce with 10-minute delivery through PedidosYa Market. Delivery Hero is a Frankfurt-listed global leader in food delivery, operating in 70+ countries.
Funding
Public (Delivery Hero AG, Frankfurt Stock Exchange)
Customers
Millions of consumers, SMB restaurants/merchants, delivery partners across LATAM
Culture
Agile, data-driven, collaborative, fast-moving. Values diversity, teamwork, iteration, and positive impact.
Is This Role For You?
- You've run performance marketing campaigns (Google/Meta) and can tie spend to business outcomes with confidence
- You're fluent in SQL or advanced Excel and can build dashboards without waiting for engineering
- You thrive in fast-moving, ambiguous environments where you own strategy and execution simultaneously
- You speak fluent English and are comfortable leading cross-regional stakeholder conversations
- You're data-obsessed: you ask 'why' before launching, test rigorously, and kill underperforming channels fast
- You need remote flexibility—this is on-site in Buenos Aires
- You prefer static campaigns and quarterly planning over rapid iteration and daily optimization
- You lack hands-on experience with paid ads or analytics tools; you're more strategy-only
- You can't communicate clearly with Spanish-speaking regional teams or operate across LATAM markets
Interview Process
Initial screening call
Recruiter conversation on background, performance marketing experience, and interest in LATAM/partner acquisition
Case study / take-home
Analyze sample campaign data, propose optimization strategy, present findings (expect SQL/analytics component)
Hiring manager interview
Deep dive on acquisition strategy, Salesforce workflow knowledge, cross-functional collaboration experience
Stakeholder round
Conversation with regional commercial or finance lead on strategic alignment and decision-making approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.