User Acquisition Manager (Meta, New Project)

Accountabilities:

• Own Meta Ads acquisition end-to-end, from campaign setup and structure through ongoing optimization and scaling.

• Manage significant monthly paid social budgets with a strong focus on ROAS, LTV, acquisition efficiency, and sustainable growth.

• Develop, launch, test, and scale campaign structures and acquisition strategies based on performance data.

• Work hands-on within advertising accounts to monitor performance, identify issues, and implement optimization opportunities.

• Operate and contribute to the evolution of UA automation systems, campaign logic, and performance processes.

• Design structured testing frameworks covering audiences, campaigns, creatives, funnels, and acquisition strategies.

• Partner with product and creative teams to develop and execute creative and funnel experiments.

• Analyze performance data to identify scalable growth opportunities and translate findings into actionable initiatives.

• Maintain clear documentation covering campaign logic, testing approaches, processes, and optimization frameworks.

• During the first three months, take full ownership of Meta performance, build deep knowledge of the product funnels and metrics, independently optimize campaigns, identify scaling opportunities, and contribute improvements to automation and campaign structures.

Requirements:

• 3+ years of experience in User Acquisition, Performance Marketing, or a closely related growth role.

• Strong hands-on expertise with Meta Ads and demonstrated experience managing and scaling paid social campaigns.

• Experience managing significant advertising budgets while maintaining a strong focus on performance and profitability.

• Background working with subscription-based or B2C digital products.

• Strong analytical and experimentation mindset, with the ability to use data to make informed growth decisions.

• Solid understanding of digital acquisition funnels, including web-to-web, web-to-app, or app-based journeys.

• Strong Excel or Google Sheets skills for analyzing campaign and performance data.

• Ability to work independently, take ownership of a channel, and operate effectively in a fast-moving environment.

• Strong problem-solving skills and a continuous-improvement mindset.

• English proficiency at approximately B1 level or above.

• Experience with automation, rules, scripts, or other performance marketing automation tools is a plus.

• Knowledge of mobile measurement and attribution is an advantage.

Benefits:

• Fully remote work within a global environment.

• High level of ownership over a core acquisition channel and the opportunity to manage significant budgets.

• Opportunity to work on a new AI-powered EdTech product with direct influence on its growth trajectory.

• Automation-first environment with opportunities to work with and improve AI-driven UA systems.

• Company-provided medical expense compensation.

• Access to AI subscriptions and other productivity tools.

• Flexible paid time off, including 21 days of annual leave plus 10 bank holidays.

• Collaborative environment with experienced professionals focused on experimentation, innovation, and measurable performance.

• Consultant-level opportunity within a growth-focused marketing function.

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