Sr. Manager, User Acquisition

Accountabilities

• Own acquisition performance across key paid channels, including install volume, ROAS, and downstream GMV, while managing a multi-million-dollar budget portfolio.

• Develop, launch, and optimize campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging acquisition platforms.

• Build audience segmentation and user-quality frameworks in partnership with Data teams, evaluating acquisition success beyond install volume.

• Collaborate with Product teams to improve post-install conversion, activation, and downstream customer value.

• Partner with Creative teams to establish testing strategies, develop performance hypotheses, and identify new creative opportunities.

• Lead experimentation across audience strategy, bidding approaches, creative concepts, channel expansion, and other growth levers.

• Contribute to attribution, incrementality, and measurement initiatives, particularly within privacy-constrained mobile environments.

• Develop reporting frameworks and translate complex acquisition data into actionable recommendations for Growth leadership.

• Explore AI-enabled workflows and automation tools that improve acquisition efficiency, analysis, reporting, and decision-making.

Requirements

• 5+ years of in-house user acquisition, paid social, or mobile growth experience, with a strong track record of owning business outcomes.

• Demonstrated experience managing multi-million-dollar acquisition budgets and delivering against install and downstream business metrics.

• Deep expertise in paid acquisition platforms such as Meta, TikTok, Apple Search Ads, Google App Campaigns, or comparable channels.

• Strong understanding of mobile attribution, incrementality, mobile measurement partners (MMPs), and privacy-focused measurement methodologies.

• Advanced analytical capabilities and confidence working with complex datasets to evaluate acquisition quality and business performance.

• Experience partnering cross-functionally with Product, Creative, Data, and Growth teams in a lean or fast-moving organization.

• Strong experimentation mindset, with the ability to formulate hypotheses, assess results, and turn insights into scalable growth strategies.

• Familiarity with AI-enabled acquisition workflows, reporting, and automation tools.

• Experience in marketplace, travel, ticketing, rideshare, or consumer applications is a plus.

• Experience with retargeting, post-install growth, SKAdNetwork, media mix modeling (MMM), or incrementality-driven budget decisions is desirable.

• Strong ownership, independence, curiosity, communication skills, and comfort operating in an evolving environment.

Benefits

• Compensation: $182,000-$215,000 USD annual salary range, with compensation determined based on factors such as skills, experience, and available budget.

• Competitive equity package.

• Flexible paid time off (PTO).

• $1,200 per year in credits for live events.

• Medical, dental, and vision insurance.

• Life insurance and disability benefits.

• Diverse family-forming benefits through Carrot Fertility.

• 401(k), HSA, and pre-tax savings programs.

• Company off-sites and team meet-ups.

• Wellness programs and tenure recognition.

• Remote work environment with flexibility.

• Inclusive workplace committed to bringing together people with diverse backgrounds and perspectives.

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