Paid Social Marketing Manager

Accountabilities:

• Lead the strategy, planning, execution, and optimization of large-scale paid social and digital campaigns to drive pipeline growth, revenue, and user acquisition.

• Design and manage testing frameworks, media plans, and experimentation roadmaps to continuously improve campaign performance and efficiency.

• Monitor and analyze key marketing metrics such as leads, MQLs, SQLs, sign-ups, pipeline contribution, and revenue impact, ensuring alignment with performance targets.

• Collaborate with cross-functional teams including analytics, marketing operations, creative, product marketing, and regional marketing to deliver integrated paid media programs.

• Oversee audience strategy and targeting approaches to ensure campaigns reach the right user segments across different stages of the funnel.

• Evaluate campaign performance and reallocate budget based on data-driven insights to maximize ROI and business impact.

• Identify performance gaps and develop structured improvement plans to enhance overall paid media effectiveness.

• Provide regular reporting and insights to internal stakeholders, ensuring transparency on performance and strategic direction.

Requirements:

• 7+ years of professional experience in marketing, with at least 5+ years focused on paid digital channels such as paid social, display, and direct response.

• 2+ years of experience in B2B marketing, ideally with exposure to enterprise or SaaS demand generation environments.

• Strong expertise in digital marketing principles including targeting, ad formats, attribution, incrementality, and privacy considerations.

• Proven experience building and executing experimentation and optimization roadmaps for performance marketing campaigns.

• Ability to translate complex data into actionable insights and communicate recommendations clearly to both technical and non-technical stakeholders.

• Strong analytical and problem-solving skills with a data-first, user-centric mindset.

• Demonstrated ability to work independently, manage multiple priorities, and drive both strategic and tactical initiatives.

• Excellent communication and collaboration skills with experience working across marketing, sales, and analytics teams.

• Familiarity with tools such as Salesforce or Marketo is a plus.

• Experience in ABM, sales-led growth environments, or demand generation for sales teams is considered an advantage.

• A strong bias toward experimentation, continuous improvement, and performance accountability.

Benefits:

• Competitive compensation package aligned with senior-level marketing roles.

• Remote-friendly work environment with flexibility across Canada.

• Opportunity to work on global-scale marketing programs with high revenue impact.

• Strong emphasis on experimentation, innovation, and data-driven decision-making.

• Exposure to cross-functional collaboration with leading growth, product, and analytics teams.

• Career development opportunities within a high-growth, performance-oriented environment.

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