Paid Media Analyst

Accountabilities

• Research and develop a strong understanding of client businesses, products and services, target audiences, competitive landscapes, and relevant travel and hospitality markets.

• Stay current with paid media trends, platform developments, industry best practices, competitor activity, emerging strategies, and new advertising capabilities across search and social channels.

• Create, maintain, and execute paid media plans aligned with client objectives, budgets, timelines, and broader marketing strategies.

• Manage monthly paid media budgets across multiple client accounts and channels while monitoring spend, pacing, performance metrics, and financial accuracy.

• Set up and launch client accounts and campaigns across platforms such as Google Ads, Microsoft Ads, Meta, Pinterest, LinkedIn, TikTok, Expedia, TripAdvisor, and other relevant digital media channels.

• Manage and maintain client profiles and listings across platforms including Google Business Profile, TripAdvisor, Yext, Yelp, and similar services.

• Conduct profile and listing audits, identify opportunities for improvement, and provide actionable recommendations and insights.

• Implement campaign and account updates within established deadlines and coordinate or delegate tasks to supporting team members when appropriate.

• Advise account teams and clients on campaign optimization strategies designed to improve conversion rates, return on investment, traffic quality, and overall campaign effectiveness.

• Partner with internal analytics teams to establish tracking, troubleshoot measurement issues, investigate data inconsistencies, and ensure reliable performance reporting.

• Review monthly paid media performance and translate results into clear recommendations and strategic insights for account leadership and clients.

• Independently evaluate account performance, identify areas of opportunity, and proactively recommend improvements that support retention, growth, and client satisfaction.

• Maintain accurate media plans, billing information, and media invoicing while ensuring financial management aligns with approved budgets and client expectations.

• Communicate campaign performance, strategic recommendations, and marketing insights clearly to both internal stakeholders and clients through presentations and regular account discussions.

Requirements

• Bachelor’s degree preferred, although equivalent relevant professional experience will be considered.

• 4-6+ years of experience in paid search, paid social, or related digital advertising roles.

• Experience working within a digital marketing agency environment and exposure to broader online marketing programs.

• 4-6+ years of hands-on experience executing advertising campaigns through platforms such as Google Ads, Microsoft Ads, and Meta Business Manager.

• Proficiency with Google Analytics and the ability to interpret digital performance data to support strategic decisions.

• Strong financial management skills, including experience managing substantial or multi-million-dollar advertising budgets.

• Advanced Excel skills and proficiency with Microsoft Office applications including Word, PowerPoint, and Outlook.

• Strong analytical and critical-thinking abilities, with the capacity to synthesize information from multiple sources and turn findings into actionable strategies.

• Excellent written and verbal communication skills, with the ability to present complex campaign performance and recommendations clearly to clients and internal stakeholders.

• Strong project and time-management skills, with the ability to manage multiple clients, campaigns, priorities, and deadlines simultaneously.

• Ability to work strategically and collaboratively across cross-functional teams while also operating independently and taking ownership of assigned responsibilities.

• Comfortable receiving direction, constructive feedback, and client or peer critique, and able to use feedback to continuously improve performance.

• Dependable, ethical, professional, and highly organized, with a strong work ethic and consistent follow-through.

• Adaptable and comfortable working in a fast-paced environment where priorities, platforms, and marketing best practices continually evolve.

• Strong emotional intelligence, cultural awareness, conflict-management skills, and an ability to build trusted relationships with clients and colleagues.

• A creative, forward-thinking mindset with a willingness to experiment, learn, and identify innovative approaches to paid media performance.

Benefits

• Competitive compensation: $60,000-$78,000 per year, depending on experience.

• Comprehensive healthcare: Medical, dental, and vision coverage.

• Retirement benefits: 401(k) matching contribution.

• Generous paid time off: Paid time off designed to support sustainable work-life balance.

• Flexible schedule: Flexibility to structure your working hours effectively.

• Remote work: Fully remote position with the flexibility to work from your preferred location in the United States.

• Paid volunteer opportunities: Opportunities to support causes and communities through paid volunteer time.

• Charitable engagement: Company-supported charitable events and community initiatives.

• Professional growth: Opportunities to develop digital marketing expertise and take on increasing responsibility.

• Collaborative culture: Work within a creative, supportive, and engaging team environment focused on collaboration and innovation.

• Travel and hospitality focus: Work on marketing programs for clients across the travel and tourism industry.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1