Paid Channels Marketing Manager

Accountabilities:

• Own and execute paid media strategy across Google Ads (Search, Demand Gen, Performance Max, YouTube) and Meta Ads Manager.

• Plan, launch, optimize, and scale campaigns with a strong focus on CPA efficiency, conversion rates, and revenue growth.

• Analyze performance data across campaigns, audiences, funnels, and creative to identify growth and optimization opportunities.

• Build structured testing roadmaps covering bidding strategies, targeting, creative variations, landing pages, and campaign structures.

• Develop performance-driven creative hypotheses, including messaging angles, hooks, and concepts for execution by creative teams.

• Collaborate closely with creative stakeholders to brief, iterate, and optimize ad creatives based on performance insights.

• Monitor campaign performance daily and make real-time, data-driven adjustments to budgets, bids, and targeting.

• Identify and experiment with new channels, platform features, and growth tactics to unlock incremental performance gains.

• Report on key performance trends and provide actionable insights tied to revenue and acquisition efficiency.

Requirements:

• 5-8+ years of experience in performance marketing, digital acquisition, or paid media management roles.

• Strong hands-on expertise in Google Ads, including Search, Performance Max, Demand Gen, and YouTube campaigns.

• Proven experience managing and optimizing Meta advertising campaigns at scale.

• Strong analytical skills with experience working in platform analytics, GA4, and attribution tools.

• Deep understanding of conversion tracking, attribution models, and A/B testing methodologies.

• Proven ability to scale paid media campaigns while optimizing for CPA and overall efficiency.

• Strong performance creative mindset with the ability to translate data into effective messaging and ad concepts.

• Experience collaborating with creative teams to develop and iterate high-performing ad creatives.

• Familiarity with additional channels such as TikTok, LinkedIn, Reddit, programmatic, or affiliate marketing is a plus.

• Experience with tools such as Northbeam, Triple Whale, or similar attribution platforms is preferred.

• Strong communication skills with the ability to translate data into clear strategic recommendations.

• Highly self-driven, detail-oriented, and comfortable operating in fast-paced, growth-focused environments.

Benefits:

• Remote-first work environment with flexibility across the United States (excluding CA, HI, and AK).

• Competitive annual compensation ranging from $30,000 to $40,000 based on experience.

• 401(k) retirement plan to support long-term financial planning.

• Paid sick leave and supportive time-off policies.

• Opportunity to work in a mission-driven, high-growth travel technology company.

• Exposure to multi-brand, international paid media operations across leading platforms.

• Collaborative and fast-moving team culture focused on testing, learning, and performance growth.

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