Director, Performance Marketing

Accountabilities

• Own the quarterly and long-term performance marketing strategy, aligning paid acquisition, lifecycle marketing, conversion initiatives, and channel investments with signup and growth objectives.

• Develop clear channel strategies, investment plans, performance targets, and contingency plans to ensure acquisition goals remain on track.

• Lead optimization of paid search and display programs, including ad creative, messaging, bidding strategies, budget allocation, and campaign performance.

• Develop strategies that support both high-volume acquisition and expansion into larger, higher-value customer segments.

• Identify, evaluate, and build business cases for emerging acquisition channels such as paid social, affiliate marketing, direct mail, out-of-home advertising, and other opportunities.

• Partner with Sales and Revenue Operations to connect marketing spend with qualified pipeline, revenue, and downstream conversion rather than focusing solely on top-of-funnel metrics.

• Collaborate with content, social, SEO, and answer-engine optimization teams to ensure paid and organic acquisition strategies complement and reinforce one another.

• Monitor changes in the search ecosystem, including AI-generated search results and LLM-driven discovery, and develop strategies to strengthen visibility across traditional and AI-powered channels.

• Establish performance measurement frameworks and use analytics, attribution, and experimentation to continuously improve channel efficiency and marketing ROI.

• Translate complex marketing data into clear recommendations and strategic insights for senior leadership and cross-functional stakeholders.

• Lead rapid experimentation across channels, messaging, creative, targeting, and investment levels, using results to refine strategy and identify scalable opportunities.

• Represent the performance marketing perspective across the broader marketing organization and contribute expertise to strategic planning and decision-making.

• Manage agency relationships and external partners where appropriate, ensuring execution quality, accountability, and alignment with performance objectives.

• Develop the roadmap for the performance marketing function over the next 12-18 months, including future capabilities, processes, technology, and potential headcount requirements.

Requirements

• 7+ years of experience in performance marketing, growth marketing, demand generation, or a closely related discipline, including significant experience within B2B SaaS.

• Proven experience owning performance marketing strategy and budgets rather than focusing solely on campaign execution.

• Deep expertise across paid acquisition channels, particularly paid search and display, with a strong understanding of metrics such as PPC, CPM, ROAS, conversion rates, and customer acquisition economics.

• Demonstrated ability to identify the channels and investments most likely to drive meaningful business outcomes.

• Strong analytical capabilities and hands-on experience with platforms such as Google Analytics, Google Tag Manager, attribution tools, and related marketing technology.

• Ability to translate performance data into clear, commercially relevant recommendations for senior leadership.

• Experience designing and executing rapid experiments and adapting marketing strategies based on quantitative results.

• Scrappy, entrepreneurial, and results-oriented mindset, with the ability to achieve meaningful outcomes within lean teams, constrained budgets, and ambiguous environments.

• Demonstrated ability to use AI tools effectively in day-to-day marketing work, with examples of how AI has improved the speed, quality, efficiency, or scale of your output.

• Excellent written, verbal, presentation, and interpersonal communication skills.

• Ability to collaborate effectively across a remote and asynchronous organization and build strong relationships with senior stakeholders.

• Strong strategic thinking combined with a willingness to remain hands-on and execute when required.

• Experience managing marketing agencies and/or direct reports is preferred.

• Experience working across self-serve, product-led, and sales-assisted growth models is advantageous.

Benefits

• Competitive compensation of $198,000-$218,000 annually.

• Equity participation.

• Transparent salary methodology based on market data.

• Fully remote work environment within the United States.

• Flexible time off, allowing employees to choose holidays and vacation time that work best for them.

• 12 weeks of fully paid parental leave for all new parents, including adoption and foster care.

• Home office stipend to support a productive remote workspace.

• Co-working stipend of up to $300 per month for those who choose to work outside the home.

• $1,800 annual professional development stipend to support continued learning and career growth.

• Top-tier health insurance for employees and dependents in the U.S. and Canada.

• Inclusive, collaborative culture centered on ownership, continuous improvement, empathy, and high-quality work.

• Opportunities to shape a growing marketing function and directly influence business growth and strategic direction.

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