Performance Marketing Manager (Meta Ads, Google Shopping & SEO)

Performance Marketing Manager (Meta Ads, Google Shopping & SEO)About Fragrance Bliss

Fragrance Bliss is a fast-growing e-commerce company specializing in 100% authentic designer fragrances at competitive prices. We're looking for an experienced Performance Marketing Manager to lead our paid advertising and SEO efforts while helping scale our online sales.

This is a hands-on role for someone who enjoys testing, optimizing, analyzing data, and driving measurable growth across multiple marketing channels.

ResponsibilitiesPaid Advertising

• Plan, launch, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Manage Google Ads with a strong focus on Google Shopping, Search, and Performance Max campaigns.
• Optimize Google Merchant Center product feeds.
• Improve ROAS, CPA, conversion rate, customer acquisition cost (CAC), and average order value (AOV).
• Develop and execute A/B tests for creatives, audiences, offers, and landing pages.
• Monitor advertising budgets and identify profitable scaling opportunities.
• Analyze campaign performance and make data-driven optimization decisions.

SEO & Organic Growth

• Develop and execute an SEO strategy to increase organic traffic and revenue.
• Perform keyword research focused on high-converting fragrance and beauty search terms.
• Optimize product pages, collections, blog content, and landing pages for search engines.
• Improve on-page SEO, including titles, meta descriptions, headings, internal linking, and image optimization.
• Monitor Google Search Console and resolve indexing and technical SEO issues.
• Work with developers or Shopify apps to improve Core Web Vitals, page speed, and site performance.
• Identify backlink opportunities and recommend strategies to improve domain authority.
• Track keyword rankings, organic traffic, and organic revenue growth.

Analytics & Strategy

• Use Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, Google Ads, and Search Console to measure performance.
• Build dashboards and prepare weekly reports highlighting KPIs, wins, and recommendations.
• Collaborate with management to develop long-term customer acquisition and retention strategies.
• Stay current with updates to Google's algorithms, SEO best practices, Meta Ads, and Google Ads.

Required Qualifications

• 3+ years of experience managing Meta Ads and Google Ads for e-commerce brands.
• Strong experience with Google Shopping, Search, and Performance Max campaigns.
• Proven SEO experience with measurable improvements in rankings, traffic, and revenue.
• Experience managing Shopify stores.
• Strong understanding of Google Merchant Center.
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, and reporting tools.
• Proven ability to scale profitable advertising campaigns.
• Strong analytical, communication, and problem-solving skills.

Preferred Qualifications

• Experience in the fragrance, beauty, cosmetics, skincare, or consumer products industry.
• Experience managing monthly advertising budgets of $10,000 or more.
• Experience with Shopify SEO.
• Familiarity with Klaviyo, Microsoft Clarity, Hotjar, or other CRO tools.
• Experience improving conversion rates through landing page optimization.

What Success Looks Like

Within your first 90 days, you will:

• Increase profitable revenue from Meta and Google Ads.
• Improve ROAS while reducing customer acquisition costs.
• Grow organic search traffic through SEO improvements.
• Increase rankings for high-value fragrance-related keywords.
• Improve Google Shopping feed performance.
• Build a repeatable testing framework for continued growth.
• Deliver clear reporting and actionable recommendations.

To Be Considered

Please include the following with your application:

• A brief summary of an e-commerce brand you've helped grow.
• Your monthly advertising budget management experience.
• Platforms you've managed (Meta, Google Ads, Google Shopping, SEO, etc.).
• Results you've achieved, including:
• ROAS improvements
• Revenue growth
• CPA reductions
• Organic traffic growth
• Keyword ranking improvements
• Conversion rate improvements
• Your experience with Shopify, Google Merchant Center, and Google Search Console.
• Links to your LinkedIn profile, portfolio, or case studies (if available).

Applications without measurable results or real e-commerce experience may not be considered.

Pay: $70,000.00 - $120,000.00 per year

Work Location: In person