The Challenge
Evaluar is an innovative HR Tech company hunting for a Senior Acquisition specialist who can architect and execute integrated SEM, SEO, and AI Search strategies. You'll drive qualified organic traffic and conversions while navigating the frontier of generative AI search positioning.
Your Mission
Audit current SEM and SEO performance; establish baseline metrics (organic traffic, CAC, ROAS) and implement GA4/GSC/GTM tracking
Launch 3-5 high-intent keyword clusters with content roadmap; identify 10+ generative AI search queries where Evaluar should rank
Optimize Google Ads campaigns across 2-3 key segments; achieve initial ROAS target of 3:1 or higher
Build automated reporting dashboards connecting SEM, SEO, and conversion data; document all processes and tech stack
Grow organic traffic by 40-60% YoY through technical SEO, content expansion, and AI Search positioning
Reduce CAC by 20% through SEM campaign optimization and keyword consolidation; improve Quality Score across ad groups
Establish Evaluar as a reference in 5+ generative AI search answer boxes; track impressions and click-through rates
Scale paid media testing to Bing, Microsoft, and emerging AI search channels; document learnings and ROI by channel
KPIs You'll Own
Organic Traffic & Conversion Rate
Month-over-month growth in qualified organic sessions and conversion rate from organic channel
CAC (Cost Per Acquisition)
Cost to acquire one customer through SEM and organic channels; target reduction of 15-25% annually
ROAS (Return on Ad Spend)
Revenue generated per peso spent on SEM campaigns; benchmark target 3:1 or higher
Keyword Rankings & Visibility
Position tracking for target keywords in traditional search and generative AI response boxes
LTV:CAC Ratio
Lifetime value of customers acquired via SEM/SEO vs. cost; target ratio 3:1 minimum
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Growth or Head of Performance Marketing
Current Team
Cross-functional collaboration with product, data, and content teams
New hire for high-growth acquisition role
The Package
Salary
$65K-$85K base
Remote
On-site in Bogotá, D.C., Colombia
Benefits & Perks
Company Intelligence
Evaluar is an HR Tech company focused on revenue generation and innovation. The company prioritizes customer experience, employee development, and data-driven decision-making in a collaborative, quality-oriented culture.
Culture
Responsibility, passion, quality, integrity, customer-centric, innovation-focused
Is This Role For You?
- You've run SEM and SEO campaigns at scale with proven CAC and ROAS improvements
- You understand generative AI search dynamics and how to position brands in LLM responses
- You're comfortable with GA4, GSC, GTM and can troubleshoot implementation issues
- You think like a growth engineer: hypothesis-driven, data-obsessed, automation-minded
- You're primarily a content strategist or brand marketer; this role is pure performance and metrics
- You don't have hands-on SEM or SEO execution experience; this isn't a management-only role
- You can't work on-site in Bogotá or need full remote flexibility
Interview Process
Application & Assessments
Complete candidate evaluations on your profile page to qualify
Initial Screen
Likely conversation on SEM/SEO experience, metrics fluency, and AI Search knowledge
Case Study or Strategy Exercise
Present a 30-day acquisition strategy or audit for a sample product/market
Cross-Functional Interviews
Meet with leadership (Product/Revenue/Growth) to assess collaboration and strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.