The Challenge
Autodesk is looking for a performance marketing leader to build and scale a data-driven acquisition engine from the ground up. You'll own the full funnel-from media strategy and creative testing to analytics and ROI-across a massive global software platform serving millions of designers and engineers.
Your Mission
Map current acquisition stack across channels (paid social, search, affiliates, influencers); identify gaps and establish baseline CAC/payback metrics
Build acquisition governance framework with weekly/monthly/quarterly operating rhythms and cross-functional alignment with Paid Media, Product Marketing, and Creative teams
Launch 3-5 performance creative tests across top-performing channels with clear success criteria and measurement plans
Define full-funnel KPI dashboard tracking first-touch attribution, mid-funnel efficiency, and LTV impact beyond first conversion
Scale winning creative concepts and offers across regions; document 5+ repeatable growth playbooks with clear SOPs
Optimize media mix allocation across channels; demonstrate 15-20% improvement in blended CAC or payback period vs. baseline
Build and operationalize high-velocity test-and-learn creative engine; achieve 2+ iterations per month with data-informed decisions
Partner with Marketing Insights & Analytics to model lifetime value impact; establish framework balancing short-term ROAS with long-term unit economics
KPIs You'll Own
Blended CAC & Payback
Track cost per acquisition and months to payback across all channels; optimize for efficiency while maintaining growth targets.
Full-Funnel Attribution
Measure first-touch, multi-touch, and incrementality; understand true acquisition impact beyond last-click conversion.
Creative Test Velocity
Number of performance creative tests launched per quarter; conversion lift vs. control; winning concept replication rate.
Campaign ROI & Spend Pacing
Actual spend vs. budget; ROI vs. target; efficiency tradeoffs by channel, region, and product line.
Lifetime Value (LTV) to CAC Ratio
Ensure acquisition efficiency supports long-term profitability; balance short-term conversion wins with sustainable unit economics.
Tools & Stack
Your Team
Your Manager
Likely VP of Marketing or Chief Marketing Officer
Current Team
Paid Media leadership, Creative team, Marketing Insights & Analytics, Digital/Ecommerce partners, Brand & Creative, Agency relationships
New strategic role to scale acquisition; reports to senior marketing leadership
The Package
Salary
$180K-$220K base
Variable
Likely 20-30% performance bonus tied to acquisition metrics
Equity
Equity package standard for director-level at public software company
Remote
On-site in New York, NY; Full-time
Benefits & Perks
Company Intelligence
Autodesk is a $15B+ public software company powering design, engineering, and construction workflows for millions of professionals globally. Their platform (AutoCAD, Revit, Fusion 360, etc.) is mission-critical for architects, engineers, and manufacturers. They're aggressively scaling digital/SaaS acquisition to drive predictable, high-margin growth.
Founded
1982
Team Size
~12,000+
Funding
Public (ADSK)
Customers
Millions of designers, engineers, construction professionals globally
Culture
Enterprise software scale with startup rigor; data-driven, test-and-learn mindset; cross-functional complexity
Is This Role For You?
- You've scaled full-funnel performance marketing at a B2B SaaS or enterprise software company (ideally $100M+ ARR); you speak CAC, LTV, payback, and unit economics fluently
- You're comfortable owning media strategy, creative testing, and analytics simultaneously-not just one pillar; you partner effectively with agencies and internal creative teams
- You obsess over experimentation and data; you build playbooks, not one-off campaigns; you can spot signal in noisy multivariate tests
- You thrive in complex, cross-functional environments; you can influence without authority and translate exec revenue targets into concrete acquisition roadmaps
- You've managed $5M+ annual acquisition budgets and can articulate the tension between blended ROAS and long-term unit economics
- You're a brand marketer at heart; this role is pure performance and measurement, not storytelling or brand awareness optimization
- You prefer stability and predictable execution; this is a build-from-scratch role requiring strategic leadership, testing rigor, and operational change management
- You can't get excited about spreadsheets, attribution modeling, and weekly performance reviews; measurement and governance are core to success here
Interview Process
Recruiter Screen
20 min; confirm acquisition background, team leadership experience, and general fit for director-level complexity
Hiring Manager (Head of Paid Media or Marketing Leader)
45-60 min; dive into acquisition strategy, creative testing philosophy, cross-functional leadership, and how you'd approach scaling their engine
Cross-Functional Panel
60 min; meet with Product Marketing, Analytics, Ecommerce, or Creative leaders; assess collaboration style and strategic thinking
Case Study or Strategy Exercise
Take-home or live; analyze acquisition data, propose testing roadmap, or develop funnel optimization strategy
Executive Interview
30-45 min with CMO or VP of Marketing; alignment on vision, growth strategy, and company priorities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.