The Challenge
WPP is the world's largest advertising and marketing services company, and they're building out their data consulting practice. You'll lead strategy for enterprise brands trying to unlock first-party data, customer activation, and measurement—solving real problems at scale for Fortune 500 clients.
Your Mission
Land 2-3 new client engagements by diagnosing their data landscape and pitching actionable CRM/martech strategies
Establish yourself as the technical bridge between client stakeholders and delivery teams—build credibility through clear roadmap design
Build relationships with internal tech, data, and strategy teams to understand VML MAP's capabilities and delivery model
Create a repeatable diagnostic framework for evaluating client data maturity and identifying quick wins
Successfully deliver 2-3 client projects end-to-end, measuring impact through agreed KPIs (revenue lift, customer activation rate, attribution accuracy)
Develop a portfolio of case studies and solution frameworks (audience activation, measurement, personalization) to inform future pitches
Lead a cross-functional working group to standardize data consulting methodologies and tooling across the practice
Mentor 1-2 senior consultants and grow the data consulting team's reputation internally as a revenue driver
KPIs You'll Own
Client Revenue Impact
Measurable business outcomes (revenue lift, customer acquisition cost reduction, or activation rate improvement) delivered on your projects
Billable Utilization
Percentage of your time spent on billable client work vs. internal/admin tasks (target: 70-75%)
Client Satisfaction & Retention
NPS score and repeat engagement rate from clients you've led—aiming for 80+ and 60%+ repeat work
New Business Pipeline
Value of proposals submitted and close rate on new data consulting opportunities you source or lead
Tools & Stack
Your Team
Your Manager
Likely a VP or SVP of Data Solutions Consulting at VML MAP (not specified in posting)
Current Team
Growing team of CRM and marketing data specialists; cross-functional collaboration with tech, data engineering, experience strategy, and client engagement teams
New Director role to scale the data consulting practice
The Package
Salary
$180K-$240K base
Variable
Likely bonus tied to billable utilization and client satisfaction (typically 15-25% at this level)
Remote
On-site in Austin, TX. Travel required for client engagements (frequency varies by project).
Benefits & Perks
Company Intelligence
WPP is the world's largest advertising, marketing services, and communications company (parent to agencies like VML, GroupM, Ogilvy). VML MAP is their modern marketing and data consulting arm, blending cutting-edge analytics, production, and strategic counsel. They partner with Fortune 500 brands on transformation initiatives around data, measurement, and customer experience.
Customers
Fortune 500 and leading global brands across industries
Culture
Open collaboration, matrixed teams, data-driven decision making, fast-moving consulting environment
Is This Role For You?
- You've spent 5+ years in data strategy, marketing analytics, or consulting roles—and you're ready to lead from the front (not hide in spreadsheets)
- You can translate technical data concepts into business value for C-suite stakeholders and build client consensus across matrixed teams
- You've built or owned CRM, measurement, or audience activation solutions that moved the needle on revenue or customer metrics
- You thrive in ambiguity—diagnosing messy data landscapes, proposing solutions, and leading delivery without a playbook
- You need full remote work or flexibility—this is on-site in Austin with travel requirements
- You're uncomfortable with complex client relationships and executive presence; this role is 40%+ time with stakeholders
- You haven't worked with marketing tech/data platforms (Salesforce, CDP, analytics tools) or you lack SQL/Python skills for credibility with technical teams
Interview Process
Initial Screen
Recruiter call on background, data consulting experience, and interest in the role (~30 min)
Hiring Manager Interview
VP or SVP of Data Solutions explores your approach to client diagnostics, roadmap design, and leadership philosophy (~45 min)
Case Study / Project Discussion
You walk through a past data or CRM project: problem identified, solution designed, measurement framework, business impact (~60 min)
Team Panel
Meet 2-3 peers (senior consultants, tech leads) to assess collaboration style and technical depth (~90 min total)
Executive Round
Final conversation with SVP or Partner-level leader on vision, practice growth, and long-term fit
Interested in this role?
Apply now and hear back within days, not weeks.
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