The Challenge
PayPal's marketing org is undergoing AI-enabled transformation at scale. You'll lead global ops across multiple regions, turning strategy into executable plans while architecting the next generation of AI-first marketing workflows.
Your Mission
Map current marketing operations workflows across regions and identify top 3 AI integration opportunities for pilots
Establish KPI tracking framework and reporting cadence aligned with PayPal's planning cycles
Build and socialize AI-enabled process templates for campaign planning and execution
Align resource allocation model with regional priorities and budget constraints
Complete and scale 2-3 AI pilot programs across key marketing functions (planning, execution, reporting)
Redesign annual/quarterly planning processes to be 30% faster using AI-enabled workflows
Establish center of excellence for reusable AI prompts, templates, and playbooks across global teams
Deliver quarterly business reviews showing operational efficiency gains and cost impact
KPIs You'll Own
Workflow Efficiency Lift
Measure time-to-execution and cost-per-deliverable across AI-enabled vs. legacy processes.
AI Adoption Rate
% of marketing teams actively using AI templates and prompts in daily operations.
Budget Variance
Track marketing spend against forecast, targeting <5% variance across regions.
Planning Cycle Speed
Days from strategy kickoff to executable plans; target 30% reduction YoY.
Cross-Regional Alignment
% of teams aligned on goals and dependencies measured via planning surveys.
Tools & Stack
Your Team
Your Manager
Director or VP of Marketing Operations (not specified)
Current Team
Global marketing ops team across multiple regions; exact size not disclosed
Backfill or expansion—supporting AI transformation initiative
The Package
Salary
$160K-$200K base
Remote
Hybrid (NYC-based, on-site required)
Benefits & Perks
Company Intelligence
PayPal is a global fintech leader processing digital payments at massive scale. The marketing organization is actively transforming operations through AI integration to improve speed, consistency, and regional coordination.
Is This Role For You?
- You've optimized marketing workflows at scale and thrive in operational problem-solving.
- You're genuinely excited about AI integration—not buzzword-chasing, but hands-on prompt engineering and process redesign.
- You can translate strategy into executable plans and hold global teams accountable.
- You're comfortable with ambiguity and contractor status; you want flexibility + high-impact work.
- You have 7+ years in marketing ops, demand planning, or management consulting roles.
- You need long-term employment, equity, or PayPal's benefits package; this is strictly contract work.
- You're primarily a creative marketer; this role is about ops rigor, process design, and financial management.
- You lack fluency with data, analytics, and BI tools or haven't managed $50M+ budgets.
- You prefer heads-down individual work over stakeholder management and cross-functional alignment.
Interview Process
Recruiter Screen
Background on ops experience, AI exposure, and contractor availability.
Hiring Manager Deep Dive
Case study: How would you AI-enable a campaign planning workflow? Walk through your approach.
Cross-Functional Panel
30-min conversations with Finance, a regional marketing leader, and another ops stakeholder.
Executive Alignment
Brief with Director/VP to confirm strategy interpretation and priorities.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.