Marketing Operations Analyst

Accountabilities:

• Own marketing analytics and tracking infrastructure, including GA4, GTM, Mixpanel, HubSpot, and paid media pixels to ensure accurate conversion and behavioral tracking.

• Build, maintain, and optimize dashboards for funnel performance, campaign ROI, SEO impact, and paid acquisition efficiency.

• Manage HubSpot operations including workflows, lead routing, segmentation, scoring, and lifecycle automation across the revenue funnel.

• Oversee lead data quality processes such as enrichment, validation, list hygiene, and synchronization across tools like Clay, HubSpot, and Salesforce.

• Support marketing attribution modeling (first-touch, last-touch, linear) and perform manual attribution when needed to ensure revenue accuracy.

• Design and execute A/B testing setups, including event tracking, data layers, and analysis of experimentation results.

• Monitor website and funnel performance, identifying anomalies, traffic issues, and opportunities for optimization.

Requirements:

• 2+ years of experience in marketing operations, marketing analytics, or RevOps roles within a SaaS or digital business environment.

• Strong hands-on expertise with HubSpot, including workflows, automation, lead management, and segmentation.

• Solid experience with GA4, Google Tag Manager, and conversion tracking implementation.

• Strong understanding of the B2B SaaS funnel (MQL, SQL, Opportunity, Revenue) and lifecycle management.

• Experience with A/B testing tools and experimentation methodologies.

• Good understanding of SEO analytics and performance measurement.

• Advanced English proficiency, with strong written and verbal communication skills.

• Ability to work aligned with US time zones (Eastern or Pacific).

Benefits:

• Remote-first work environment with flexibility

• 20 days of paid time off per year plus US public holidays

• Professional development reimbursement for learning and upskilling

• Exposure to a fast-growing SaaS environment with strong product-market fit

• Opportunity to work closely with RevOps, Marketing, and Sales leadership

• Hands-on ownership of critical marketing systems and revenue data infrastructure

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1