The Challenge
Zyte extracts web data for 3,000+ companies and 1M developers. You'll be the growth engine turning their content into cross-channel fuel, cracking developer ecosystems with authentic campaigns that move fast and iterate faster.
Your Mission
Map and audit Zyte's presence across 8+ ICP channels (Reddit, HackerNews, Stack Overflow, LinkedIn, X, dev.to, Substack, emerging platforms) with engagement benchmarks
Launch 4+ fast-iterative content amplification campaigns across channels with channel-specific messaging and format variations
Build repeatable AI-powered content repurposing workflow using ChatGPT/Claude/Perplexity, delivering 3x more content variations from core assets
Establish baseline metrics: audience growth rate, content engagement benchmarks (CTR, CVR, shares), and social reach per channel
Drive 40%+ YoY growth in qualified audience reach across ICP communities with measurable CTR and conversion rate improvements
Establish Zyte as a recognized authority voice in web scraping/data extraction ecosystems through consistent, authentic content presence
Scale content production velocity: repurpose 1 core asset into 5+ formats monthly (video, infographic, podcast, LinkedIn post, dev.to article, etc.)
Achieve 3+ successful campaign case studies with clear attribution to demand gen pipeline metrics and revenue influence
KPIs You'll Own
Audience Growth Rate
Monthly net new followers/subscribers/community reach across all channels, indexed to baseline.
Content Engagement Rate
Average CTR, conversion rate, shares, and downloads across all amplified content pieces.
Campaign Velocity
Number of new campaigns launched per month and time-to-execution from brief to live.
Channel Penetration
Share of voice and engagement rate within each ICP ecosystem (Reddit, HackerNews, Stack Overflow, etc.).
Content Repurposing ROI
Reach and engagement generated per original content asset across all derivative formats.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Global distributed team of 250+ across 28 countries; growth/demand gen team composition not detailed
New role to drive content amplification and community engagement
The Package
Salary
$120K-$160K base
Remote
Remote-first, globally distributed. Listed as Greater Buenos Aires but company is fully distributed—work from anywhere.
Benefits & Perks
Company Intelligence
Zyte is a 250+ person globally distributed company founded in 2010 that powers web data extraction for 3,000+ enterprises and 1M developers. They've spent over a decade building the gold-standard tools for collecting, formatting, and delivering web data at scale, helping customers extract competitive advantage from data.
Founded
2010
Team Size
250
Customers
3,000+ companies, 1M+ developers
Culture
Data-driven, distributed, execution-focused, values speed and iteration over perfection
Is This Role For You?
- You've spent 5+ years in B2B SaaS marketing with deep experience selling to developers or technical audiences
- You live and breathe AI tools (ChatGPT, Claude, etc.) and see them as force multipliers, not gimmicks
- You know how to crack niche communities (Reddit, HackerNews, Stack Overflow) with authentic, valuable content—not spam
- You thrive launching campaigns fast, measuring, iterating, and scaling what works without waiting for perfect briefs
- You're genuinely curious about web scraping, data extraction, or developer tools (or eager to learn quickly)
- You need prescriptive direction and detailed briefs—this role demands self-direction and rapid experimentation
- You see content amplification as a one-time event, not an iterative, data-driven engine that compounds over time
- You're uncomfortable with AI tools or view them as a threat rather than a core part of your workflow
- You lack authentic understanding of developer psychology and community norms—fake content will get shredded in these spaces
Interview Process
Initial Screening
Discussion of growth marketing background, SaaS experience, and proven track record with developer/technical audiences
Portfolio Review
Walk through past campaigns: channel strategy, content repurposing examples, metrics achieved, and speed of execution
AI Workflow Deep Dive
Practical discussion of how you currently use ChatGPT, Claude, Perplexity, etc. in your workflow; likely hands-on exercise
Community Strategy Case Study
Discuss how you'd approach cracking one specific ICP ecosystem (Reddit, HackerNews, Stack Overflow, etc.) with authenticity
Team Interviews
Conversations with demand gen, product, and/or leadership to assess collaboration fit and impact potential
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.