Growth Marketing Manager

*Job Title: *Growth Marketing Manager

Location: Remote

Job Type: Full-time

About Zeal

At Zeal Global Inc., we empower organizations with contract lifecycle management solutions that simplify compliance, streamline execution, and support financial stewardship. We’re on a mission to make contract management more accessible and actionable, especially for mission-driven organizations. Innovation, collaboration, and a sharp focus on client success are at the heart of everything we do.

Position Summary

Zeal is seeking a data-driven *Growth Marketing Manager *to own demand generation and customer acquisition across our digital marketing channels. This role is responsible for driving qualified pipeline through search, paid media, website optimization, marketing automation, and analytics.

The ideal candidate understands how modern buyers discover software and knows how to optimize every stage of the digital customer journey-from awareness through conversion. They are equally comfortable analyzing data, launching campaigns, experimenting with new acquisition strategies, and collaborating across Product, Sales, and Customer Success.

Key Responsibilities

Demand Generation & Customer Acquisition

• Own Zeal's customer acquisition strategy across organic and paid channels.
• Develop and execute GEO (Generative Engine Optimization) strategies to improve visibility in AI-powered search experiences.
• Manage and optimize SEO strategy, including keyword research, technical SEO, on-page optimization, and content recommendations.
• Plan, execute, and optimize paid search and LinkedIn advertising campaigns.
• Develop and manage retargeting campaigns across digital platforms.
• Build and optimize conversion funnels to increase qualified leads.

Website & Conversion Optimization

• Optimize landing pages for user experience and conversion.
• Conduct A/B testing on landing pages, forms, messaging, and calls-to-action.
• Partner with Product and Design to improve website performance and lead generation.
• Monitor website analytics and user behavior to identify opportunities for improvement.

Marketing Automation

• Build and manage email nurture campaigns.
• Maintain marketing automation workflows and lead scoring.
• Partner with Sales to improve lead handoff and pipeline quality.
• Ensure CRM and marketing automation systems are optimized.

Analytics & Reporting

• Own marketing dashboards and performance reporting.
• Track campaign ROI, CAC, conversion rates, attribution, and pipeline contribution.
• Use data to recommend new growth opportunities and improve campaign effectiveness.
• Regularly present insights and recommendations to leadership.

Qualifications

Required

• 5+ years of experience in growth marketing, demand generation, or digital marketing for a SaaS company.
• Strong knowledge of SEO, GEO, paid search, LinkedIn Ads, and digital acquisition.
• Experience with marketing automation platforms such as HubSpot, Marketo, or similar.
• Deep understanding of Google Analytics, Search Console, and attribution models.
• Experience optimizing landing pages and conversion funnels.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns simultaneously.

Preferred

• Experience marketing B2B SaaS software.
• Experience with AI search optimization and emerging search technologies.
• Familiarity with contract management, procurement, legal technology, or workflow software.
• Experience working in an early-stage startup.

Success in This Role

You will be successful if you:

• Increase qualified inbound leads.
• Improve website conversion rates.
• Lower customer acquisition costs.
• Increase visibility across traditional and AI-powered search.
• Build scalable acquisition systems that fuel predictable pipeline growth.

What We Offer

• Collaborative and innovative work environment
• Opportunities for professional growth and career advancement
• Flexible work arrangements
• Competitive salary
• The opportunity to make a meaningful impact on products used by customers every day

Soft Skills We Value

• Initiative: You take ownership, follow through, and exceed expectations.
• Curiosity: You learn fast and explore solutions proactively.
• Empathy: You understand client needs and build trust through thoughtful engagement.
• Adaptability: You stay composed and focused in fast-moving or uncertain situations.
• Integrity: You act with honesty, fairness, and accountability.

Why Zeal?

• Purpose-driven mission and clients that make an impact.
• Culture rooted in inclusion, respect, and transparency.
• Remote-first flexibility with generous PTO.
• Opportunities for growth across departments.
• Competitive compensation.

Zeal Global Inc. is an equal-opportunity employer committed to diversity, equity, and inclusion. We welcome applicants of all backgrounds, identities, and experiences.

To apply, please send a cover letter describing your experience with QA and your resumé to .

Job Type: Full-time

Work Location: Remote