Growth Manager

Join Yubo, the leading social discovery app for Gen Z. As a Growth Manager, you'll be responsible for user acquisition, creative optimization, growth marketing, data-driven growth, and collaboration with senior growth team members. You'll work closely with the creative team, product, and data to drive growth and improve retention and monetization.

Key Missions

Who we are

Yubo is the Social Discovery app to make new friends and hang out online. By eliminating likes and follows, we empower our users to create genuine connections and show up as their true selves.

We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow.

Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education.

Join us in this exciting journey and help us shape the future of social interactions!

About this role

Growth at Yubo moves fast, and we don’t plan on stopping anytime soon ! More channels, more markets, more experiments to run, and we need brains (and hands…) to make it happen. We're bringing in a third Growth Manager to grow the team's capacity and add a perspective on Gen Z that comes from living it, being molded by it.

Sounds like you? You’ll like what comes next.

We’ll get you started by getting hands-on with every channel we operate, learning how each and every single one of them works before claiming your own piece of the portfolio. From there, a whole new world of possibilities opens up: push creative testing further, chase down new partners, help us uncover growth where we haven't looked yet, and more.

You'll work shoulder to shoulder with the rest of the Growth team (that includes Creative), Product, and Data, all pulling in the same direction. If you want a role where your instincts, ideas, and results speak for themselves, this is it.

Your responsibilites

• User Acquisition & Paid Media Optimization

  : Manage and optimize a

  significant performance marketing budget

  across key acquisitoin channels, programmatic networks & emerging platforms. Scale

  acquisition and reactivation

  across

  multiple countries

  . Improve

  media buying, targeting, and creative

  to boost ROAS, using

  incrementality tests

  and

  attribution models

  . Help deploy

  automation and AI tools

  .

• Creative Optimization

  : Collaborate with the creative team to ideate, produce and

  scale creative concepts

  that resonate with our Gen Z audience. Own

  creative testing and iteration

  to improve the scale, efficiency and longevity of winning ideas.

• Growth Marketing

  : Support a

  multi-channel strategy

  that combines paid and brand marketing to drive organic, viral and referral loops. Contribute to

  ASO

  and

  lifecycle marketing

  to boost retention and monetization.

• Data-Driven Growth

  : Partner with

  Product, Data, and Engineering

  to optimize funnels. Build

  dashboards and A/B testing processes

  . Stay ahead of

  privacy and adtech

  trends (e.g SKAN, AdAttributionKit).

• Collaboration

  : Work with

  senior growth team members

  , share best practices, and foster a culture of

  experimentation and data-driven decisions

  .

Tools we use

• MMP:

  Adjust

• Analytics & dataviz:

  Amplitude

• Market intelligence:

  Sensor Tower and Creative Ad Libraries

• Acquisition channels:

  TikTok, Meta, Snapchat, Google Ads, Apple Ads

• Programmatic networks:

  AppLovin, Moloco

Who you are

• You have around 3 years of solid, consolidated experience in growth marketing or user acquisition for a B2C consumer app.

• You have a genuine, native affinity with Gen Z culture and what makes it tick.

• You have experience or a strong connection with the US market, whether through studies or product marketing experience.

• You've scaled growth investment on at least one major social media platform and know how to read the results.

• You know how to collaborate with creative teams: identifying what works, and clearly explaining why.

• You have experience working with a martech stack, including custom audiences, conversion APIs, and MMP & SDK implementations and updates.

• You're autonomous, result-oriented, and bring strong business acumen to your decisions.

Within a month, you will

• Get to know Yubo's product, mission, and the Growth team's ways of working.

• Meet your key stakeholders across Growth, Creative, Product, and Data.

• Get onboarded on our tools and marketing stack, including Adjust, Amplitude and more

• Start learning how each of our acquisition channels currently operates.

Within 3 months, you will

• Fully own a portfolio of channels and campaigns to optimise in line with our performance guidelines

• Work to automate campaign and creative optimisation process

• Improve our usage of custom audience strategies across all channels

Within 6 months, you will

• Scale your portfolio to reach our strategic growth objectives

• Seek opportunities to further improve our growth operations by deploying AI tools

• Assist in developing our retargeting workflows for a more diversified approach

The recruitment process

• First call with Nicolas, Talent Acquisition

• An interview with Janos, our Growth Director

• Technical test / case study.

• Fit interviews

• And if everything goes well, an offer !

What we offer

• A highly competitive salary range as well as equity in the company

• A highly flexible remote work policy, 2 days at the office per month, with monthly team events.

• We also cover fees for external professional events and meetups (Android Makers, etc…)

• Great health insurance coverage for both you and your family by Alan, fully paid for by Yubo !

• Numerous benefits for parents: additional parental leave, easy access to nurseries and daycare facilities in France.

Our approach to privacy & safety

As part of your role, you may handle tools and features involving personal data. We expect all employees to demonstrate strong awareness of privacy and safety issues, and to actively support our Privacy & Safety by Design efforts.

Join Yubo and help shape the future of Social Discovery while enjoying a culture that values flexibility, well-being, and impact.

 

Here’s how we live our mission every day:

You own the impact: Step up, adapt, and make it matter

Unconventionally Smart: Hack with intent, borrow smart, build better

Be Bold & Resilient: Raise your head, break barriers, keep moving forward

One team, one mission: No egos, no passengers, just shared wins

 

Trust & Flexibility:

Our hybrid model calls for only two office days a month; the rest is up to the rhythm that works best for you.

 

Enjoy Top-notch Benefits

Culture is central at Yubo, hence the numerous benefits:

Cool Workplace

: enjoy our amazing Parisian office and our many hybrid work options

Team Activities

: participate in get-togethers, events, and team-building activities

Family-Friendly

: we support parents with childcare options and family-friendly policies

Wellness Programs

: benefit from comprehensive health insurance, wellness programs, sports classes, and mental well-being initiatives

About Yubo

Social discovery app for Gen Z to make friends and hang out online.