Growth Manager

🚀 Growth Manager – Corporate Market Wooclap | Brussels or Paris | Full-time

Wooclap is a fast-growing edtech company on a mission to make learning more interactive and impactful. Used by millions of teachers, trainers, and students worldwide, our platform helps turn passive audiences into active participants.

Our flagship product is trusted by leading institutions such as Duke University, HEC Paris, École Polytechnique, ULB, as well as major companies including Deloitte, BNP Paribas Fortis, TotalEnergies, and Vinci.

We recently launched Wooflash, a revision platform designed to support pedagogical continuity and personalized learning paths.

With a team of 80+ passionate people, you can work from our Brussels or Paris office in a diverse, supportive, and collaborative environment. 🌍

🎯 YOUR MISSION

Build, run, and optimize a predictable, scalable, and measurable demand generation engine for the Corporate segment across key markets (France, Europe, North America).

This is a full-funnel role covering strategy, execution, experimentation, and reporting. The Corporate segment is growing fast and still largely underdeveloped — making this a critical and high-impact position.

📋 YOUR RESPONSIBILITIES

Strategy & Planning

• Define ICPs and corporate personas (HR, L&D, Transformation, People Development…) in collaboration with the Sales team
• Map your personas' ecosystem: information sources, events, influencers, topics of interest
• Monitor competitors and market trends on a regular basis
• Gather continuous insights from Sales and CSM teams to adjust your vision

Lead Gen & Campaign Management

• Execute multi-channel campaigns to increase awareness and generate qualified leads, with measurable MQL/SQL targets per market
• Test, optimize, and iterate on all acquisition channels: SEO, outbound, SEA, Social, partnerships

Channels to own (non-exhaustive):

• Paid (search, social, retargeting)
• Warm outbound
• Content campaigns (ebooks, guides, webinars…)
• Partnerships and co-marketing initiatives

Conversion & Upsell

• Ensure a smooth, measurable lead handover from Marketing to Sales
• Work closely with the CRM Manager to optimize nurturing, lead scoring, and automations
• Track conversion rates by campaign and diagnose funnel bottlenecks
• Equip Sales and CSM teams with the right assets to win deals and reach upsell targets

Internal Collaboration & Cross-Functional Leadership

With Product Marketing:

• Align on Corporate messaging, pain points, and personas
• Support GTM for new features targeting Corporate
• Sync on competitive intelligence & value proposition

With SEO & Content:

• Brief content creation for campaigns (webinars, ebooks…)
• Ensure corporate content is prioritized in the editorial roadmap

With Events:

• Co-create the Corporate event strategy (trade shows, conferences)
• Prepare pre- and post-event nurturing workflows
• Ensure event leads convert into MQLs → SQLs

With the Education Growth Manager:

• Align on shared assets and manage shared team capacity

1. Analytics, Reporting & Optimization

• Build and own the corporate marketing dashboard
• Track pipeline generated, CPL, and conversion rates vs. targets
• Identify best-performing channels and scale them
• Recommend quarterly budget and effort allocation changes

WHO YOU ARE

• 5–7+ years of experience in B2B marketing, ideally in SaaS or EdTech, in an international environment
• French and English bilingual — a 3rd language (Spanish, Italian or other EU language) is a plus
• Strategic thinker with a strong bias for execution and a data-driven mindset
• Comfortable testing new channels, iterating, and working with scraping & automation tools
• Highly analytical — able to shape strategy and optimize campaigns based on data
• Genuinely passionate about EdTech and the role of technology in transforming learning

💙 WHY YOU'LL LOVE WORKING AT WOOCLAP

• Purpose-driven impact — help millions of learners engage more effectively with education
• A collaborative, international team of 80+ people who value trust, curiosity, and teamwork
• Flexible schedule and remote-friendly work

Tangible perks:

🏥 100% covered health insurance (you + kids) via Alan

📚 €150/year learning budget (Woocredits) + internal trainings

🍽️ Meal vouchers

📱 Phone subscription reimbursement

🏠 Monthly remote work allowance

📅 RECRUITING PROCESS

☎️ 30' Screening interview with our recruiting team

📈 90' Business Case with Florentine, VP Marketing

🤝 30' Panel interview with future colleagues

🔊 30' Interview with Baudouin, our CEO