The Challenge
Voodoo is the #3 mobile publisher globally with 7B downloads. You'll be the technical creative force behind ad campaigns for 20+ games, turning gameplay into viral marketing assets that drive millions in user acquisition.
Your Mission
Master Voodoo's Creative squad workflow: learn how to rapidly modify and iterate game builds in Unity for ad creative purposes
Produce 5+ high-performing ad creative videos across different game genres (hypercasual, hybrid, casual) with optimized gameplay captures
Establish baseline performance benchmarks by analyzing competitor ads and internal campaign data to inform creative decisions
Collaborate with marketing team on 10+ creative tests, delivering polished builds and video assets for A/B testing
Own the creative iteration cycle for 3-4 assigned game titles, driving measurable improvements in ad performance metrics
Build proficiency in custom setups (animations, scenes, skins, rebranding) that increase ad engagement rates by 15%+
Develop predictive intuition for what creative elements drive installs-create your own playbook based on campaign data
Lead creative experimentation across 2D/3D design tools (Blender, Photoshop) to produce technically sophisticated ad variants
KPIs You'll Own
Creative Video Performance (CTR/CPI)
Track click-through rate and cost-per-install for videos you produce; target 20%+ improvement over baseline
Build Iteration Speed
Measure time from creative concept to tested build delivery; target <48 hour cycle
A/B Test Win Rate
Percentage of your creative variants that outperform control in marketing tests; target >40%
Game Project Coverage
Number of active projects you're supporting with quality creative builds each month
Tools & Stack
Your Team
Your Manager
Creative Squad Lead (Growth Team)
Current Team
150+ growth experts across UA, creative, monetization, and ad tech; Creative squad produces video ads for acquisition funnel
New role to scale creative production capacity
The Package
Salary
€55K-€75K base
Remote
On-site in Paris, Île-de-France (full-remote mentioned as benefit, but role is listed as ONSITE-clarify during interview)
Benefits & Perks
Company Intelligence
Voodoo is the #3 mobile publisher globally (after Google and Meta) with 7 billion downloads and 200M+ active users. Founded in 2013, they create hypercasual and casual mobile games-chart-toppers like Mob Control and Block Jam-plus apps like BeReal and Wizz. The Growth team is the engine: 150+ experts driving user acquisition, creative production, monetization, and ad tech.
Founded
2013
Team Size
800
Culture
Operational excellence meets creativity. You need to adapt fast and stay ahead of mobile marketing trends.
Is This Role For You?
- You're fluent in both English and Russian (written + spoken)-this role genuinely needs it for Eastern Europe positioning
- You have strong Unity skills and can rapidly prototype gameplay modifications for marketing use cases
- You understand mobile gaming trends and can spot what makes a casual game go viral in ads
- You're comfortable wearing multiple hats: developer, creative producer, and analyst-no hand-holding
- You're a pure game developer who hates the idea of 'breaking' games for marketing purposes; this role is about adapting, not shipping
- You can't speak Russian fluently; the role explicitly requires it for Eastern Europe focus
- You need full remote flexibility; role is on-site in Paris despite mention of 'full-remote position' in benefits
Interview Process
Initial Screening
Confirm Russian fluency, Unity experience, and understanding of casual games + ad creative ecosystem
Technical Assessment
Portfolio review + live Unity demo: modify a simple game scene for ad-friendly creative setup
Creative Brief
Analyze a competitor ad and propose 2-3 creative variants you'd test; show your marketing intuition
Team Fit Interview
Meet Creative Squad Lead; discuss adaptability, ownership mentality, and how you'd handle rapid iteration cycles
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.