Entrepreneur In Residence / Head of Growth (E-Commerce)

At Willow Bend Ventures, we acquire and operate high-potential direct-to-consumer (D2C) brands across the US, Europe, and beyond.

Our founding partners come from top business schools such as Harvard, UC Berkeley, and UT Austin and are experienced C-level Executives / Managing Directors / Business Operators that have worked at some of the most prestigious globally recognized companies such as Groupon, Rocket Internet, Lyft, ZALORA, Highland Capital Management, Nations Lending, Mariner Investment Group, and ORIX.

We’re looking for an Entrepreneur In Residence / Head of Growth to join at the ground level to build out our portfolio brands.

The Opportunity: Become a Portfolio Manager in year 4.

This is not a maintenance role. We want a hands-on operator who’s excited about driving growth and scaling multiple brands from $1M to $10M to $50M to $100M+ and beyond.

Targeting a ~40% CAGR, more than tripling revenue in four years. It means scaling owned channels like Meta, Google, Amazon aggressively, obsessively optimizing every part of the funnel (creative → offer → landing page → post-purchase), and building a durable growth engine that compounds.

This role sits at the center of that mission. You will own DTC growth end-to-end and have massive scope to experiment, build, and win.

*Why This Role Stands Out *

Most growth roles promise “impact” and “ownership.” This one actually delivers on the things ambitious operators care about:

• *Direct mentorship from the founders *- You’ll work closely with the founders, real, hands-on operator mentorship, not theory.
• Front-row seat to the full scaling playbook, You will drive the experiments, capital allocation decisions, creative systems, and operational leverage in real time.
• Significant upside + guaranteed next chapter, High performance here can lead to serious personal financial outcomes. Want to build your own company? This is your on-ramp.
• You get to love the game at the highest level, Strategy, creative, PPC, offers, LPs, data, iteration, psychology of the customer, all of it. No corporate layers. Just results and learning.

If you’re an aspiring CMO, CEO, or founder who wants to see (and help create) how category-defining D2C brands are actually built profitably, this is the role.

What You’ll Do

• Own the full DTC/Shopify growth engine and hit the 100% YoY channel target.
• Be the PPC master, scale Meta, Google, Amazon, TikTok, etc, and emerging channels profitably while constantly finding new angles and audiences.
• Be the creative strategist savant, lead concepting, briefing, and iteration on thumb-stopping ads and variations. You understand what stops the scroll and converts.
• Build and relentlessly optimize high-converting landing pages, funnels, and offers. (Running ads + LPs + offers is non-negotiable.)
• Run structured experimentation: creative tests, offer tests, audience tests, landing page tests, and double down on what works.
• Own the numbers: ROAS, CAC, LTV, conversion rate, AOV, contribution margin. You turn data into clear stories and decisions.
• Collaborate cross-functionally with ops, creative production, email/SMS, and wholesale teams while maintaining full ownership of the DTC growth P&L.
• As we scale, help build and lead a small high-output growth team or network of specialists.

Who You Are

• 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands. We will make exceptions for people without the exact years if you have proven results running ads, landing pages, and offers at a high level.
• *AI native *- you use AI as a daily force multiplier, generating and editing creative, drafting and iterating copy, spinning up landing pages, automating reporting and workflows
• You are a *doer *not a delegator
• A creative strategist + PPC master. You don’t just “manage ads”, you craft strategy and creatives that move the needle dramatically.
• You love the game: the strategy, the creativity, the data, the psychology, the wins, and the lessons from the losses.
• Obsessed with profitable growth and the full customer journey. You think in systems and loops, not just campaigns.
• Low ego, high output, proactive, and comfortable with ambiguity and ownership.
• Excellent at articulating ideas, learnings, and results, both in writing and verbally.
• US CT working hours

Bonus points (not required):

• Shopify + Klaviyo and/or Amazon FBA similar advanced ecom stack experience.
• Experience scaling a brand through the $1M-$50M+ range.
• You’ve run or tested your own D2C offers/side projects.
• Deep understanding of the home goods and/or digital products space.

We take applications seriously and read everything. Generic applications get ignored.

If you have a portfolio, ad examples, landing pages you’ve built, or case studies, please share links or attachments. We want to see your work.

We’re looking for people who love the game and can think and communicate at a high level. Show us how you think.

This is a rare seat at the table. If you’re the operator who wants to help build something meaningful, get world-class mentorship, make real money, and set yourself up for your own future success, we want to hear from you.

Job Types: Full-time, Part-time, Contract

Pay: $25,847.81 - $50,000.00 per month

Application Question(s):

• Describe in detail the single best-performing ad or growth campaign you’ve ever created or run. Include the strategy/brief, creative approach, offer and landing page elements, channels/spend, results (ROAS, CAC, revenue, etc. if possible), and, most importantly, why you think it worked so well. What did you learn that you still use today?
• Walk us through a specific creative test you've run on Meta. For example, how you structured the test, what variables you were isolating, what the results showed, and what you changed. How do you generally know when you have enough signal to make a call?
• What professional accomplishment are you most proud of? Tell us the story (it doesn’t have to be the highest revenue one)
• Fast-forward 3-4 years: We’ve scaled this brand significantly, had a successful outcome, and you’ve had a big personal and professional win. What’s the first thing you do with your time or the next challenge/venture you pursue?
• Who do you look up to most in business, marketing, entrepreneurship, or life (famous, obscure, living, or passed)? What have you specifically learned or applied from them?

Language:

• English (Required)

Work Location: Remote