The Challenge
Voodoo is the #3 mobile publisher worldwide with 7B+ downloads. You'll create video ads that drive user acquisition across hypercasual to hardcore games, working with a 150-person growth team that turns apps into global hits.
Your Mission
Ship 20+ video ad variations across 3+ product lines, benchmarking competitor creative and documenting what drives engagement
Master Voodoo's mobile gaming landscape: analyze performance data on your first 10 videos to understand CTR, install, and retention drivers
Integrate into the creative squad: establish workflow with teammates, learn internal tools and processes, contribute to 1 transversal tool-testing initiative
Build competitive intelligence: document hypercasual and casual game ad trends across iOS/Android, creating a swipe file of top performers
Own creative output for 1-2 product verticals: become the go-to video artist, hitting 90%+ approval rate on first drafts
Demonstrate measurable impact: track video performance metrics (CTR, CPI, ROAS) and show 15%+ lift on your best-performing creative variants
Experiment with emerging formats: test 3D elements, Unity integration, or new editing techniques; document learnings for the team
Mentor or pair with 1 junior team member on video creation workflow, establishing best practices for the squad
KPIs You'll Own
Video CTR (Click-Through Rate)
Baseline performance metric showing how many viewers engage with your ad creative.
Cost Per Install (CPI)
Direct ROI measure-your creative's efficiency at driving paid installs relative to ad spend.
Creative Approval Rate
Internal quality gate: % of videos approved on first submission without major revisions.
Competitive Benchmark Score
Subjective but tracked: how your best work stacks up against top competitor ads in the same vertical.
Tools & Stack
Your Team
Your Manager
Growth Creative Lead (implied)
Current Team
Small creative squad with diverse, international backgrounds; embedded in 150-person Growth team spanning UA, monetization, and ad tech
New role-expanding creative capacity for multiple product verticals
The Package
Salary
€55K-€75K base
Remote
On-site in Paris, Île-de-France-no remote option mentioned despite 'full-remote position' text (likely copy error; confirm with hiring team)
Benefits & Perks
Company Intelligence
Voodoo is the #3 mobile publisher globally (after Google and Meta) with 800 employees, 7B+ downloads, and 200M+ active users. Founded in 2013, they create mobile games and apps including Mob Control, Block Jam, BeReal, and Wizz.
Founded
2013
Team Size
800
Customers
200M+ active users across mobile gaming and app ecosystem
Culture
Transversal, data-driven growth mentality; diverse, international teams experimenting across hypercasual to hardcore gaming
Is This Role For You?
- You're fluent in Russian and English-this role explicitly requires it for Eastern European product focus
- You obsess over metrics: you don't just create; you study why videos drive installs and adjust ruthlessly
- You know mobile gaming inside-out: you've played hypercasual and casual titles, understand viral loops, and benchmark ads naturally
- You're comfortable with After Effects at expert level and hungry to explore 3D or engine-based workflows
- You want remote work: this is on-site Paris, full-stop
- You're not fluent in Russian or prefer not to work on Russia/Eastern Europe-focused products
- You lack 3+ years in similar roles (mobile video creation, gaming ads, or equivalent creative marketing production)
Interview Process
Initial Screening
Recruiter screens for language fluency (Russian/English), After Effects proficiency, mobile gaming familiarity, and 3+ years experience verification.
Creative Portfolio Review
Hiring manager reviews 5-10 best video ads you've created. Focus: mobile gaming ads, proof of performance data, creative variety, technical skill.
Technical + Culture Interview
Interview with creative lead or growth manager. Questions: workflow, tools, how you measure creative success, examples of experiments you've run, why mobile gaming interests you.
Take-Home Creative Test
Build a short video ad brief (likely 15-30 sec mobile ad) for a hypothetical game. Demonstrates real-world creative thinking and After Effects speed.
Offer + Onboarding
Verbal offer, contract review, Paris office onboarding, 2-week ramp with creative squad.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.