The Challenge
BeReal is scaling from 40M MAU to hundreds of millions. You'll lead all growth channels for a viral social app backed by Voodoo, building and commanding a team while competing in the most brutal growth battlefield: social media.
Your Mission
Map current growth funnel by channel, identify top 3 biggest levers, establish baseline metrics for paid UA, organic, and product-led growth
Build and onboard your growth team (3+ people) with clear OKRs and accountability structures
Launch one major paid user acquisition campaign across iOS/Android with target CAC and payback period
Establish weekly growth review cadence with CEO and Voodoo central team, surfacing top insights and blockers
Achieve month-over-month user growth targets (specific % TBD with CEO) across all channels combined
Optimize unit economics: reduce CAC by 20%+ while maintaining LTV ratios through channel performance analysis
Scale proven channels: expand paid UA to new geos, grow organic/viral coefficient through product-led initiatives
Launch 2-3 innovative growth activations (partnerships, influencer campaigns, offline events, community-driven growth) tested and validated
KPIs You'll Own
Monthly Active Users (MAU) Growth Rate
Track month-over-month and year-over-year % growth, your north star metric.
Customer Acquisition Cost (CAC) by Channel
Measure cost-per-install and cost-per-active-user across paid, organic, and alternative channels.
Lifetime Value (LTV) & LTV:CAC Ratio
Ensure unit economics are healthy; target 3:1+ ratio for sustainable growth.
Channel Performance & Attribution
Weekly dashboard tracking conversion rates, retention, and ROI for each growth lever.
App Store Ranking & ASO Metrics
Monitor keyword rankings, review sentiment, and download velocity in top markets.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Likely minimal growth function; you're building from near-scratch or consolidating scattered efforts
Yes, you'll build a team of 3+ people to cover paid UA, organic growth, partnerships, ASO, and content
The Package
Salary
$120K-$160K base
Remote
On-site, Paris office
Benefits & Perks
Company Intelligence
BeReal is a social network obsessed with authenticity-no filters, no feeds, just real moments shared simultaneously. 40M+ MAU, backed by Voodoo (a leading game studio and growth-focused incubator), with 100+ employees scaling globally.
Team Size
100+
Funding
Backed by Voodoo
Customers
40M+ monthly active users
Culture
Fast-paced, entrepreneurial, data-driven, authenticity-focused
Is This Role For You?
- You've shipped growth for 3+ years on consumer apps or social platforms and obsess over data and unit economics
- You can build a team from scratch, set strategy, and execute daily-comfortable wearing multiple hats
- You think like a product manager, not just a marketer: you understand retention, virality, and feature-led growth
- You thrive in high-stakes, fast-moving environments where experiments fail fast and winners scale quickly
- You're hungry to scale something from 40M to 100M+ users and join a well-backed, ambitious team
- You need remote flexibility-this is on-site Paris only
- You want a pure execution role; this requires strategy, leadership, and cross-functional influence with the CEO
- You've only worked in B2B, enterprise, or non-social verticals; mobile social growth is a different beast
- You're risk-averse; you'll run dozens of experiments, kill ideas fast, and iterate based on data, not intuition
Interview Process
Initial conversation
Screening call: walk through your biggest growth win, key metrics, team size, and why BeReal excites you
Deep dive case
Growth strategy discussion: how you'd approach scaling BeReal, channel prioritization, first 90 days
Team & execution round
Leadership interview: team building, cross-functional collaboration, handling ambiguity in fast-growth
CEO conversation
Final round with CEO: vision alignment, growth roadmap, culture fit, questions for you
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.