The Challenge
Vim is live in thousands of practices with enterprise clients like Teladoc and GoodRx, but their growth marketing foundation is broken. You'll own the full funnel for Care Collaboration-their fastest-growing unit-and build the lead generation machine from scratch.
Your Mission
Audit existing marketing systems, identify what's broken, and propose rebuild roadmap with timeline
Launch 3-5 high-performing paid campaigns (ads + landing pages) with target CAC benchmarks
Set up AI-powered lead gen automation stack (Clay, HubSpot, n8n) to replace manual processes
Establish baseline metrics: current CAC, conversion rates, CTRs, and lead quality scoring
Reduce CAC by 25-30% through creative testing and messaging optimization
Generate 40%+ increase in qualified leads entering pipeline vs. baseline
Scale paid budget efficiency-prove ROI to unlock additional budget allocation
Build repeatable content and creative production system with 1-2 freelancers; ship weekly creative
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per qualified lead and cost per customer across all channels; target 25-30% reduction in 6 months.
Lead Volume & Quality
Monitor number of qualified leads entering pipeline and conversion rate to sales-qualified leads (SQLs).
Creative Performance (CTR & Engagement)
Measure click-through rates on paid ads and engagement on landing pages; benchmark against industry standards.
Paid Campaign ROI
Track revenue generated per dollar spent on ads across all channels; target positive ROI by month 4.
Organic/SEO Traffic & GEO Visibility
Monitor branded and non-branded search traffic, keyword rankings, and visibility in AI-generated answers.
Tools & Stack
Your Team
Your Manager
Not specified-likely CEO or Chief Revenue Officer
Current Team
Working with 1-2 freelancers (design, content); mostly solo execution expected
New role-building growth marketing function for Care Collaboration unit
The Package
Salary
$150K base
Remote
On-site in New York, NY-full-time
Benefits & Perks
Company Intelligence
Vim is the infrastructure layer connecting healthcare's key players-providers, payers, EHRs, and health tech innovators. Live in thousands of practices with enterprise clients like Teladoc, GoodRx, and Pearl Health; HITRUST certified and SOC 2 compliant.
Customers
TeladocGoodRxPearl Health
Culture
Direct, execution-focused, ship-fast mentality; no corporate fluff
Is This Role For You?
- You've driven lead gen results at 5-7 startups and can point to specific metrics (CAC, conversion rates, revenue impact)
- You write copy and build landing pages yourself-not just brief agencies
- You use AI tools daily (Clay, n8n, Midjourney, Canva) to 10x output and scale creative fast
- You understand both SEO and GEO and know how to optimize for AI-generated answers
- You thrive rebuilding broken systems and shipping before it's perfect
- You've only managed agencies and never written copy or built marketing systems yourself
- You need detailed direction on what to do next or prefer strategy decks over execution
- You're uncomfortable being wrong, learning fast, and iterating based on data
- You've only worked at companies with established marketing teams or want to delegate everything
Interview Process
Initial conversation
Discussion of your growth marketing background, specific lead gen results, and AI tool experience
Portfolio/case study review
Walk through 2-3 campaigns you've built, focusing on creative, copy, and results (CAC, conversion rates, revenue)
Working session
Likely a real brief: analyze Vim's current marketing, propose messaging angles, or critique existing creative
Leadership conversation
Discuss vision for Care Collaboration growth funnel and how you'd approach rebuilding their marketing systems
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.