Lead Developer Marketing — VideoDB

San Francisco / India hubs · Full-time · Founder-led

VideoDB is the modern backend for AI agents that see, understand, and act on video. Think Supabase, but for the agentic web's video layer — universal ingestion, scene-level indexing, retrieval that returns playable outputs, and streaming, all behind a clean API.

We're looking for someone who has scaled dev-first marketing before — not a generalist hoping to try devrel, but an operator who's done this and wants to do it again, sharper, on a category that's still being named.

The role You'll own how developers find us, try us, and tell their friends about us. Narrative, content, community, launches, programs — end to end. You'll work directly with the founder (me) and our engineering team to ship campaigns that move usage, not impressions.

This is a builder seat. The category — video as data infrastructure for AI agents — is ours to define. Most of the playbook is yet to be written.

What you'll do

Own positioning and narrative across docs, site, social, and launches. We've been refining the "modern backend for AI agents" thesis — you'll sharpen it and carry it everywhere. Build a content engine that compounds — technical posts, demos, tutorials, case studies, threads. Quality over volume, but a steady drumbeat. Run launches that punch above our weight — Hacker News, Product Hunt, conference moments, podcast circuits, X threads that actually get read. Grow our developer community across San Francisco, Bangalore, Delhi, and Mumbai. We already run events in all four — you'll turn that into a flywheel. Partner with engineering on sample apps, SDK examples, and live demos that show rather than tell. Our best marketing has always been a working agent. Build relationships with builders, OSS maintainers, and the AI agent framework communities (MCP, LangGraph, CrewAI, AutoGen, and whatever launches next month). Measure what matters — signups → first API call → meaningful usage → advocacy. Every campaign tied to a number.

You probably have

5+ years marketing developer tools, infra, or APIs — bonus if at an early-stage infra company you'd build at again. Shipped at least one product story that broke through in the developer community. You can point to the post, the launch, the moment. Written technical content yourself. We'll read your stuff. Run launches that turned into pipeline — and can show the receipts. Strong intuition for the AI/agent ecosystem: retrieval, evals, MCP, agent frameworks, multimodal models. You don't need to be an engineer, but you should be able to read a docs page and know if it's good. Comfort moving between founders, engineers, and customers in roughly equal measure.

Bonus

You've built a developer community from scratch. You've shipped side projects or contributed to open source. You can record a video walkthrough without it feeling cringe. You have opinions about why most dev marketing is bad, and you've fixed it before.

Why VideoDB

Timing. Video is the next data layer for AI agents — and we're early. The agentic web is being built right now; we're the visual perception and action layer. Team. Founder-led, engineering-heavy, marketing respected as craft, not decoration. Traction. Real customers, real usage, real revenue. We'll share specifics in the loop. Comp. Competitive cash + meaningful early-stage equity. Setup. Hybrid. SF or India hubs preferred. We travel often, by design.

How to apply Send me — Ashutosh, founder/CEO — a short note. Skip the resume-first approach. Tell me:

A dev-first marketing campaign you ran that you're proud of, and what actually worked. What you'd ship in your first 30 days at VideoDB. One thing you think we're getting wrong from the outside.

Short and direct beats long and polished. We'll move fast.