The Challenge
Uber's reshaping how France thinks about mobility-and they need someone to own the marketing playbook. You'll build full-funnel campaigns across paid and owned channels that drive consumer demand while navigating France's unique regulatory and cultural landscape.
Your Mission
Audit current paid and owned channel performance; identify quick wins on paid channels with highest ROI
Map cross-functional stakeholders (Ops, Policy, Comms, Product) and establish weekly sync cadence to align on Q1 priorities
Deliver 2-3 localized campaign concepts tied to major French events/moments (seasonal, cultural, partnerships)
Build agency partner brief framework and kick off first collaborative campaign cycle
Launch and optimize 4+ full-funnel campaigns across paid + owned channels; hit 20%+ efficiency improvement vs baseline
Develop regional marketing playbook that balances global brand guidelines with local cultural relevance
Own P&L for marketing budget allocation; demonstrate clear CAC/LTV improvement for priority segments
Establish brand health tracking mechanism; show measurable uplift in brand awareness/consideration in target markets
KPIs You'll Own
Campaign ROI (ROAS)
Track return on ad spend across all paid channels; target 3:1+ ROAS for core campaigns.
Customer Acquisition Cost (CAC)
Measure cost to acquire new riders/eaters; benchmark against regional targets and competitors.
Brand Awareness & Consideration
Quarterly tracking of unaided/aided awareness and purchase intent in priority segments.
Owned Channel Engagement
Monitor email/social/web engagement rates; target 2-3% improvement per quarter.
Campaign On-Time Delivery Rate
% of campaigns delivered on-time and on-budget; target 95%+ execution rate.
Tools & Stack
Your Team
Your Manager
Regional Marketing Manager or Head of Growth Marketing (France)
Current Team
Cross-functional partnerships with Ops, Policy, Comms, Product, PR; agency partners
New role-backfill or expansion for scaled growth initiatives
The Package
Salary
€45K-€60K base
Remote
On-site in Paris office; Tuesday-Thursday mandatory office days
Benefits & Perks
Company Intelligence
Uber operates in 70+ countries, connecting millions of consumers to transportation, delivery, and freight solutions daily. In France, Uber Rides and Uber Eats compete in a regulated, competitive market where marketing excellence and regulatory finesse drive growth.
Founded
2009
Team Size
30000
Funding
Public (NYSE: UBER)
Customers
Millions of riders and eaters globally; enterprise partnerships with restaurants and merchants
Culture
Fast-paced, data-driven, entrepreneurial; bias toward action with accountability
Is This Role For You?
- You've run 3+ full-funnel campaigns end-to-end and can own P&L metrics like CAC and ROAS
- You're fluent in French (native level) and English, and understand French consumer behavior + regulatory nuances
- You thrive in matrix organizations where you need to influence without direct authority across Product, Ops, Policy
- You love identifying local moments (events, seasonality, partnerships) and translating them into compelling brand campaigns
- You're scrappy-comfortable moving fast in ambiguous environments and building relationships across teams
- You need 100% remote work; this role requires Tuesday-Thursday office presence in Paris
- Your French is conversational, not native-critical for stakeholder management and owned channel copy
- You're a specialist (paid-only, social-only, email-only) rather than a generalist who owns full-funnel execution
- You prefer stable, predictable environments over fast-paced startups with competing priorities and shifting goals
Interview Process
Recruiter Screen (30 min)
Background, motivation, language fluency (French/English), availability for Paris office days
Marketing Manager Conversation (45 min)
Walk through 1-2 past campaigns; discuss strategy, execution, metrics, cross-functional collaboration
Case Study / Take-Home (48-72 hrs)
Design a full-funnel campaign for a specific French market moment or Uber use case; present strategy and tactics
Cross-Functional Panel (60 min)
Meet with Regional Ops, Product, or Comms lead; assess stakeholder management and strategic alignment skills
Leadership Close (30 min)
Final conversation with hiring manager or Regional Head of Growth; discuss growth vision and fit
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.