The Challenge
True Classic is scaling from a focused DTC apparel brand into a multi-category, omnichannel powerhouse with international ambitions. You'll lead all marketing—paid acquisition, lifecycle, brand strategy, creative, and GTM—across women's expansion and global markets. This is a hands-on VP role where you set strategy AND execute.
Your Mission
Audit current paid media performance across Meta, Google, YouTube, TikTok; identify quick wins on CAC/ROAS and reallocate budget to highest-efficiency channels
Map customer lifecycle journeys across DTC, wholesale, retail, and marketplace; launch 2-3 segmented retention campaigns (email, SMS, app) targeting repeat purchase cohorts
Workshop brand positioning and messaging framework with creative, product, and exec teams; establish brand guidelines for women's category launch
Define GTM roadmap for next 2 product launches with cross-functional owners (product, merch, ops); lock timelines and KPIs
Achieve 15-20% YoY improvement in blended CAC while scaling paid media spend 25%+ across new geographies; document playbook by channel
Build and execute international GTM strategy for 2+ new markets; establish localized creative, messaging, and paid media approach
Launch women's category with coordinated paid, owned, brand, and content campaigns; target 25%+ of new customer acquisition from this segment
Consolidate marketing tech stack; implement cross-channel attribution model to measure paid + owned contribution to LTV; drive dashboard adoption across team
KPIs You'll Own
Blended CAC & Payback Period
Track customer acquisition cost across all paid channels and calculate how many months to break even by channel and geography.
LTV:CAC Ratio
Monitor lifetime value relative to acquisition cost to ensure sustainable, profitable growth across categories and markets.
Email/SMS Revenue & AOV
Measure owned media contribution to revenue and average order value; track engagement rate and segment performance by lifecycle stage.
ROAS by Channel
Return on ad spend for Meta, Google, YouTube, TikTok and any traditional channels; benchmark against internal targets and industry benchmarks.
Brand Awareness & Consideration
Quarterly brand lift surveys; track unaided awareness, brand recall, and purchase intent in core and new markets.
New Product/Category Revenue Mix
% of revenue from women's and new categories within 6-12 months; track to validate GTM execution and product-market fit.
Tools & Stack
Your Team
Your Manager
CEO or Chief Commercial Officer (not specified)
Current Team
Reporting structure and current team size not disclosed; assume you'll inherit or build paid, lifecycle, creative, analytics sub-teams
New backfill or expansion—likely need to hire or reallocate talent for women's category and international GTM
The Package
Salary
$200K-$280K base
Remote
On-site, Los Angeles, CA. Full-time.
Benefits & Perks
Company Intelligence
True Classic is a DTC-first apparel brand (core: men's essentials/basics) expanding into women's, new product categories, and international markets. They operate omnichannel—DTC, wholesale retail, marketplace—with global ambitions. Strong direct customer relationships and brand loyalty in their core market.
Is This Role For You?
- You've scaled paid acquisition across Meta, Google, TikTok and optimized ROAS/CAC at $10M+ annual ad spend; you obsess over unit economics
- You've built lifecycle programs (email, SMS, app) that drove 25%+ of revenue and measurably improved repeat purchase rate and LTV
- You balance brand strategy with performance marketing; you can articulate why brand and demand gen aren't enemies
- You thrive in hands-on, fast-paced DTC/e-commerce environments; you roll up your sleeves to execute GTM, not just delegate
- You only do 'brand marketing' and delegate performance/paid to others; this role demands you own both strategy and execution across channels
- You need a large marketing team to feel effective; True Classic will require you to be a doer and builder, not just a manager
- You're uncomfortable with ambiguity around company financials, headcount, and historical performance; the job posting lacks these details and you'll inherit unknowns
Interview Process
Initial call
Hiring manager screens for DTC/e-commerce background, omnichannel experience, and appetite for hands-on execution
Deep-dive interview
VP/C-suite discusses brand strategy, GTM playbooks, and how you'd approach women's category launch + international expansion
Case study or take-home
Expected: develop 90-day marketing roadmap, prioritize channels, define KPIs for specific market or product expansion
Final round with CEO/CCO
Chemistry check and alignment on vision, scope, and what success looks like in first 6-12 months
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.