The Challenge
Checkr powers safe and fair decisions for 100k+ customers including DoorDash and Coinbase. You'll own growth strategy for their Truework business, building the playbook for self-serve acquisition and scaling retention through product-led growth.
Your Mission
Map current Truework user journey, identify top 3 conversion friction points in signup and onboarding flows
Launch 5-7 A/B tests across marketing site and product onboarding to baseline conversion improvements
Build lifecycle automation strategy: define activation milestones and design 2-3 email/in-app sequences
Audit SEO/AEO competitive landscape and recommend top 10 content + technical priorities
Ship experiments with 15%+ cumulative lift in self-serve conversion rate; document winning playbooks
Scale 3+ automated lifecycle programs; achieve 20%+ improvement in feature adoption or retention metrics
Own and execute quarterly growth strategy; hit pipeline and revenue targets for self-serve segment
Establish Product-Marketing growth cadence; ship 2-3 product improvements directly tied to growth experiments
KPIs You'll Own
Self-Serve Conversion Rate
Percentage of signups from marketing site to activated users; target uplift through experimentation.
Product-Led Growth (PLG) Pipeline
Revenue generated directly from self-serve acquisition without sales intervention.
Feature Adoption Rate
Percentage of users activating key features post-onboarding; measure through lifecycle programs.
Retention Cohort Curves
Monthly/quarterly retention by cohort; track improvement from lifecycle interventions.
Experiment Velocity & Lift
Number of tests shipped monthly and average lift per experiment; indicate scalability of growth engine.
Tools & Stack
Your Team
Your Manager
Sr. Director of Growth Marketing
Current Team
Cross-functional: Product, PMM, Sales, Brand/Creative, RevOps, Data, Web/Engineering
New role for Truework business unit
The Package
Salary
$160K-$200K base
Equity
Likely; Checkr is Forbes Cloud 100 and YC-backed
Remote
On-site, San Francisco Bay Area
Benefits & Perks
Company Intelligence
Checkr is a data platform for safe, fair, and compliant workplace decisions. Founded in 2014, they serve 100k+ customers including DoorDash, Coinbase, Lyft, and Airtable. Forbes Cloud 100 2025 and YC 2024 Breakthrough Company.
Founded
2014
Funding
Venture-backed (Cloud 100, YC backing implied)
Customers
100,000+ including DoorDash, Coinbase, Lyft, Instacart, Airtable
Culture
Problem-solving oriented, mission-driven, fast-paced, collaborative
Is This Role For You?
- You've shipped growth experiments in B2B SaaS and can prove lift with hard numbers
- You're obsessed with conversion optimization and have hands-on PLG/self-serve experience
- You thrive bridging marketing and product; you speak data and design fluently
- You're a self-starter who moves fast in ambiguous situations without established playbooks
- You need a defined playbook; this role is about building one from scratch
- You're uncomfortable with on-site presence in Bay Area or prefer fully remote
- You lack analytical rigor or data-driven decision-making muscle
Interview Process
Screening Call
Discuss growth background, PLG experience, and past experiment results.
Case Study / Take-Home
Likely growth strategy or funnel optimization challenge for Truework-like product.
Manager Interview
Deep dive with Sr. Director of Growth Marketing on approach, past wins, and collaboration style.
Cross-Functional Panel
Meet Product, PMM, or Design; assess cross-functional partnership capability.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.