The Challenge
TELUS Digital is a multi-billion-dollar digital consultancy backed by Canada's largest telecom. They're scaling their growth marketing engine across LATAM and need a hands-on operator to own P&L accountability across paid search, social, and emerging platforms while championing AI-driven optimization.
Your Mission
Audit and baseline current performance across Google Ads, DV360, Meta Ads, LinkedIn, and DSPs; identify quick-win optimization opportunities worth 15-20% efficiency gains
Build structured experimentation roadmap with creative, content, and data teams; launch first 3-5 prioritized tests (audience, creative, messaging, bid strategy)
Establish weekly channel performance reviews with P&L dashboards; set baseline KPIs and forecasts for Q2-Q4
Champion AI workflow adoption: integrate at least one Agentic AI tool into campaign optimization workflow and document learnings
Drive net-new channel discovery; launch and scale emerging platform tests, document ROI, and allocate budget to winners
Deliver 25%+ efficiency improvement across core channels through advanced bid strategies, audience refinement, and creative optimization
Build and operationalize full-funnel experimentation culture: run 20+ tests, document playbooks, and scale winning variants
Partner with product and analytics teams to implement CDP-driven personalization; measure incrementality and revenue impact
KPIs You'll Own
ROAS / CPA by Channel
Track return on ad spend and cost per acquisition across paid search, social, programmatic; set and defend efficiency targets.
Pipeline Influenced & Revenue Attribution
Own accountability for pipeline generated and revenue influenced by paid channels; track month-over-month growth.
Test Velocity & Learning Rate
Number of structured experiments launched, statistical significance achieved, and winning variants scaled into production.
Budget Pacing & Forecast Accuracy
Hit monthly/quarterly budget targets and revenue forecasts within 5% variance; optimize spend allocation by channel.
AI Workflow Adoption & Impact
Track adoption of Agentic AI tools, time saved, and performance uplift from automation and optimization.
Tools & Stack
Your Team
Your Manager
Sr. Manager, Digital Marketing
Current Team
Creative, content, data science, analytics, and product teams; partnership-driven matrix structure
New role or expansion of existing team
The Package
Salary
$85K-$120K BRL equivalent based on 2026 Brazil market for manager-level growth marketing
Remote
Hybrid: São Paulo office 2x/week (8 days/month) or Porto Alegre 3x/week (12 days/month)
Benefits & Perks
Company Intelligence
TELUS Digital is an award-winning digital product consultancy and the digital division of TELUS, one of Canada's largest telecoms. They serve global clients across eight core service areas: digital product consulting, digital marketing, data & AI, strategy, business ops, enterprise apps, cloud engineering, and QA. Operating across six continents, they design and deliver transformative customer experiences powered by technology, agility, and people-first culture.
Funding
Backed by multi-billion-dollar parent company TELUS
Culture
Innovation-driven, agile, people-first; WFN culture emphasizing in-person collaboration and global connection
Is This Role For You?
- You're a hands-on technical operator fluent in Google Ads, Meta, LinkedIn, and DSPs-not just a strategist who delegates
- You own P&L accountability and drive decisions with data; you're comfortable with budget allocation trade-offs and forecasting pressure
- You love experimentation and can build structured test-learn-scale playbooks; you measure everything and act on insights
- You're eager to adopt AI and Agentic workflows to accelerate optimization; you're not afraid of new tools
- You thrive in matrix environments partnering across creative, content, product, and analytics teams
- You're purely strategic and hate hands-on execution; this role requires you in the platform dashboards daily
- You're risk-averse or uncomfortable making big channel allocation bets without perfect data
- You require full remote or can't commit to hybrid office time in São Paulo or Porto Alegre
- You're unfamiliar with modern performance marketing stacks (Google Ads, DSPs, CDPs, experimentation frameworks)
Interview Process
Initial Screen
Hiring manager conversation: growth background, channel expertise, and motivation for TELUS Digital
Technical Deep Dive
Hands-on assessment: walk through a past campaign, bid strategy decision, or A/B test you built; demonstrate platform fluency
Cross-Functional Scenario
Partner with Sr. Manager (growth), Director (operations), and data science team member; discuss experimentation roadmap and channel strategy
Case Study / Take-Home
Likely a performance marketing challenge or optimization scenario; show your analytical and creative problem-solving approach
Final Round
Director or senior leadership conversation: cultural fit, vision alignment, and questions about role scope and growth opportunities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.