Country Marketing Manager (France)

Join our team as the Country Marketing Manager for France, where you will be responsible for driving our marketing efforts in the French market. You will work closely with the sales team and have a direct impact on our growth in Europe. Your main responsibilities will include tailored auction marketing, localizing campaigns and communication assets, and seller marketing on a fixed budget. You should have strong analytical skills, 2-3 years of experience in digital marketing, and fluency in French and English.

Key Missions

Profile

• You’ll have experienced Country Marketing Managers in other regions as sparring partners, central functions that have your back, and a CMO who backs your decisions
• This is a role for someone who likes building structure where there is none yet, who is comfortable juggling multiple stakeholders, and who would rather get ahead of the wave than just react to it. You turn data into strategy and strategy into measurable growth
• Strong analytical skills
• 2-3 years of experience in digital marketing
• Experience with CRM systems, ideally HubSpot and Bloomreach or similar ones
• Proven results in campaign management (Meta, Google, LinkedIn)
• Entrepreneurial mindset and a hands-on attitude
• Confidence in adapting and localising marketing content for the French market
• Fluent / native-level French and fluent English (German is a plus, as materials come from our German and Dutch colleagues)
• Personal qualities
• Enthusiasm for team and company culture
• Excellent stakeholder management
• Understanding of B2B sales processes
• Experience in PR / press work

• To grow our French business, we are looking for a hands-on Country Marketing Manager France who makes our marketing genuinely French and supports our sales team in their daily work. Our long-term vision is to become Europe’s largest auction platform, and France is a key part of that
• As Country Marketing Manager France, you own marketing for the French market end to end, always close to the business and to the sales team you support day to day. Three areas matter most:
• Tailor-made auction marketing. Your core job is bringing as many bidders and buyers into our French auctions as possible. You use every channel that works: mailings through our CRM Bloomreach, Meta campaigns, potential LinkedIn campaigns, external newsletters, trade magazines, forums, and anything else you can think of to drive the right audience to the right auction
• Localising campaigns and communication assets. Campaign and communication assets have to fit the French market perfectly. Our Communication Specialist in Düsseldorf and our Graphic Designer in Amsterdam produce the base materials; you make sure they land in France, not just translated, but properly adapted to French culture, tone and market expectations, and ready for the sales team to use
• Seller marketing on a fixed budget. You get the most out of every euro to win sellers: ads in relevant trade magazines, Meta / Google / LinkedIn campaigns, events, and more. You generate and qualify leads in HubSpot and hand them over to the sales team, so marketing turns directly into pipeline

About TBAuctions

Digital auction platform for used B2B goods.