The Challenge
Talkspirit is a European Organisational OS entering a critical GTM phase with proven content-market fit but inherited problems: broken attribution, dormant email, declining organic. You own fixing the foundation while systematically scaling what works.
Your Mission
Audit and fix attribution tracking: set up clean UTM architecture, lifecycle stage mapping, and diagnostics to separate signal from noise across paid, organic, and email channels
Diagnose and restart the email marketing channel: segment audiences, rebuild sequences, establish benchmarks for open/click/conversion rates
Execute first paid acquisition campaign end-to-end: hypothesis through budget allocation to pipeline impact with clear weekly reporting
Map and validate current SEO/organic performance: identify quick wins for content gaps, keyword opportunities, and declining pages requiring fixes
Build repeatable acquisition engine: 3+ proven, documented go-to-market scenarios with predictable CAC/conversion funnels ready to scale
Grow qualified pipeline by 40%+ through optimised paid channels, revived email, and organic SEO improvements with transparent cohort analysis
Establish sales enablement system: position-to-close playbooks, content for each buyer persona, and sales collateral tied to actual conversion data
Deploy AI-first optimisation: test AI-powered copywriting, audience segmentation, and funnel analysis to compress cycle time and reduce manual work
KPIs You'll Own
CAC (Cost Acquisition Cost)
Track paid acquisition cost by channel and campaign to ensure disciplined budget allocation and profitability.
Conversion Rate by Funnel Stage
Monitor top-of-funnel to qualified lead to pipeline progression to identify and fix leaks.
Email Channel Metrics (Open/Click/Conversion)
Rebuild and measure email performance: benchmarked against SaaS standards with segmented cohort analysis.
Organic Search Traffic & Rankings
Track keyword rankings, organic session growth, and attribution to content to validate SEO fix investments.
Pipeline Generated by Channel
Measure qualified opportunities sourced by each acquisition channel to model revenue impact.
Attribution Model Accuracy
Validate data quality: test multi-touch vs. first/last-click to ensure clean decision-making.
Tools & Stack
Your Team
Your Manager
Not specified (likely CEO or Chief Revenue Officer)
Current Team
Small international team (~20 headcount); you'll be first dedicated growth marketer
New role
The Package
Salary
€55K-€75K base
Remote
Hybrid: Paris-based with flexibility
Benefits & Perks
Company Intelligence
Talkspirit is a European Organisational Operating System combining governance, collaboration, and communication for enterprise clients. They're in a define-and-execute GTM phase with strong content-market fit, entering new product launch with proven audience.
Team Size
20
Culture
Ownership-driven, impact-focused, continuous improvement. Small team means your work is visible and matters from day one.
Is This Role For You?
- You've owned paid campaigns end-to-end: hypothesis → budget → pipeline impact, not just tactical execution
- You're fluent in funnel maths: CAC, CPL/CPQL, cohort analysis, and clean vs. contaminated data
- You can execute all three: positioning + campaign execution + data analysis—not just one
- You're bilingual in English + French (German/Dutch a bonus) and thrive in European markets
- You prefer fixing and building to managing polished processes; you ship fast and iterate
- You've never set up tracking independently (UTMs, lifecycle stages, attribution dashboards)
- You've never diagnosed a data quality issue or resolved attribution gaps
- You spend more time explaining why things are hard than shipping solutions
- You need unlimited resources and polished briefs; this is a bare-bones, build-while-running role
Interview Process
Initial Conversation
Walk through your most complex acquisition campaign: hypothesis, setup, results, learnings. They want to see thinking depth, not just outcomes.
Case Study / Problem Solve
Likely: 'You inherited an email channel that's dormant and attribution is broken. What's your first week?' or similar. Show diagnostic thinking + bias to action.
Data Deep Dive
Come ready to discuss a cohort analysis, CAC model, or funnel issue you've solved. Bring actual examples.
Leadership Conversation
Meet the CEO/GTM lead. Discuss ambition, market, and how you'd approach the first 90 days in their specific context.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.