Associate, Growth Marketing & Business Development

Description

Job Summary

• Develop and execute targeted outbound outreach efforts that support lead generation, meeting generation, and top-of-pipeline opportunity development.

Partner with marketing and account leadership to identify target accounts, prospective client contacts, market segments, therapeutic areas, and timely business development opportunities. Use AI tools, market intelligence, audience research, and internal knowledge to improve targeting, segmentation, and outreach messaging. Lead AI-informed approaches to prospect research, audience prioritization, message testing, and personalized outreach strategies. Apply knowledge of prospective client needs, behaviors, and buying signals to improve the customer journey and strengthen touchpoints from awareness through conversion. Work closely with marketing to support campaign development, including audience strategy, messaging direction, content ideas, and channel recommendations. Provide insight into what prospective clients are looking for, what messages are resonating, and where marketing and business development efforts can be better aligned. Conduct pre-pitch research and opportunity analysis for priority prospects, pitch roadmap opportunities, and larger strategic pitches. Prepare clear pitch briefing materials that summarize client background, therapeutic area context, market dynamics, opportunity drivers, relevant insights, and messaging considerations. Help coordinate pitch roadmap activity by managing timelines, inputs, research needs, internal touchpoints, and team alignment. Maintain a working knowledge of Addison Whitney capabilities, Syneos Health solutions and resources, healthcare industry trends, brand strategy, therapeutic area categories, and competitor activity.

Requirements

Bachelor’s degree required Candidate should have at least 2-5 years of strategic selling experience with a proven track record of success Self-starter, able to work with minimal direction Excellent written and verbal communication skills Experience with building relationships Ability to communicate effectively across disciplines and hierarchies Persuasive communication and writing skills Ability to work in a fast-paced, multi-disciplined, team-driven environment Ability to work independently and as part of a team Strength in multitasking, organization, and attention to detail Strong time management, organization, and presentation skills

The annual base salary for this position ranges from $X to $Y. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Addison Whitney, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Addison Whitney is a global branding firm with a passion for building strong brands. We specialize in verbal and visual branding, brand strategy and research. We leverage our expertise across our core services to provide a sophisticated approach to brand development. Merged with your business strategy, this collaborative approach is critical in developing engaging brands for every audience that get attention and earn loyalty. We pride ourselves on creating a team environment inspired by collaboration, strategic thinking, and passion. What began in 1991 with three employees has grown and evolved into what you see today: a group of highly talented people who push themselves every day, never settling for what is but striving to uncover what could be.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.