Growth & Acquisition Marketing Manager

Accountabilities

• Own the acquisition strategy across paid and emerging growth channels, including Meta, Google, YouTube, TikTok, affiliate, influencer, retail media, and other relevant channels.

• Develop acquisition plans supporting product launches, promotions, seasonal campaigns, and always-on growth while balancing efficiency, scale, and long-term customer value.

• Lead the day-to-day relationship with the paid media agency, establishing performance expectations, reviewing plans, challenging assumptions, and ensuring strong testing velocity and reporting quality.

• Own paid media budget planning, pacing, forecasting, and investment recommendations, aligning monthly and quarterly plans with DTC revenue objectives.

• Monitor core acquisition and commercial metrics, including CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, payback, and channel performance.

• Build and manage a creative testing roadmap using customer insights and performance data to inform briefs, messaging, formats, audiences, landing pages, and channel strategies.

• Translate campaign and customer data into actionable business recommendations rather than simply reporting performance.

• Share acquisition insights with email, SMS, website, social, brand, and other marketing initiatives to improve the overall customer journey.

• Collaborate closely with Lifecycle & Retention, E-commerce, Creative, Brand, Innovation, CX, and Sales teams to maintain a connected growth strategy.

• Continuously identify opportunities to improve acquisition efficiency, scale winning initiatives, and strengthen the connection between marketing investment and revenue outcomes.

Requirements

• 4+ years of experience in growth, acquisition, performance, or digital marketing.

• Proven experience managing paid media programs either in-house or through external agencies, with strong ownership of performance outcomes.

• Demonstrated experience managing agency relationships, setting expectations, challenging recommendations, and holding external partners accountable.

• Strong understanding of customer acquisition strategy, media investment, channel planning, and performance marketing.

• Experience in DTC, Shopify, CPG, wellness, beauty, food, beverage, or another consumer-focused environment is strongly preferred.

• Strong command of paid social and paid search platforms, including Meta, Google, YouTube, and TikTok, with familiarity with affiliate and other emerging acquisition channels.

• Fluency in acquisition and commercial metrics such as CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, and payback.

• Experience with GA4, Shopify analytics, advertising platform reporting, dashboards, UTMs, pixels, and conversion tracking.

• Strong budget management and forecasting capabilities, with the ability to connect investment decisions to business targets.

• Experience developing structured testing frameworks across creative, audiences, landing pages, and channel mix.

• Ability to combine strategic thinking with hands-on execution and move effectively between high-level planning and operational detail.

• Excellent communication and presentation skills, with the ability to turn complex performance insights into clear recommendations for stakeholders.

• Commercially minded, analytical, creative, and comfortable challenging assumptions when performance or profitability requires a different approach.

• Self-starter with strong ownership, sound judgment, curiosity, and the ability to thrive in a high-growth, rapidly changing environment.

• Genuine interest in health and wellness and motivation to contribute to a mission centered on helping people live healthier lives.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.

Benefits

• Fully remote position available in Brazil.

• Full-time opportunity within a fast-growing direct-to-consumer wellness environment.

• High level of ownership over acquisition strategy, media investment, and growth initiatives.

• Opportunity to work across paid media, creative testing, e-commerce, lifecycle marketing, and broader customer journey strategy.

• Close collaboration with cross-functional marketing and commercial teams.

• Exposure to major acquisition platforms and emerging growth channels.

• Opportunity to directly influence customer acquisition, revenue growth, efficiency, and profitability.

• Fast-paced environment with significant scope to shape and scale the growth engine.

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