The Challenge
Stripe powers the global economy's financial infrastructure-and they need a lifecycle marketing leader to drive revenue through scaled, personalized campaigns across their entire user base. You'll own the full customer journey from activation to expansion, partnering with product, sales, and data teams to optimize how millions of businesses stay engaged.
Your Mission
Audit current lifecycle campaign portfolio and map customer journey across email, in-product, and content channels-identify 3-5 high-impact optimization opportunities
Launch two redesigned segmented campaigns (activation + retention focused) with A/B testing framework to establish baseline performance metrics
Build data taxonomy and behavioral tracking model with Analytics/Data Science to enable ML-driven personalization at scale
Establish cross-functional stakeholder cadence (Growth, Product, Sales, Engineering) and socialize first quarterly insights report
Scale lifecycle campaign portfolio to 15+ active campaigns across segments with documented 15-20% lift vs. baseline in primary metrics (activation, revenue, retention)
Own full ML-driven personalization implementation-dynamic send times, content recommendations, product-triggered messaging across 5+ user segments
Develop and execute cross-sell/upsell campaign strategy targeting revenue expansion in existing customer base; target $2M+ incremental ARR impact
Create lifecycle marketing playbook and best practices guide; train regional/segment teams on framework for reproducible campaign optimization
KPIs You'll Own
Campaign Activation Rate
% of target users completing key product actions (signup, first payment, integration) within 30 days of campaign touch.
Customer Retention/Churn Rate
Month-over-month retention by cohort; churn rate by segment targeted by lifecycle campaigns.
Revenue Impact (ARR/MRR Lift)
Incremental recurring revenue attributable to lifecycle campaigns (activation, cross-sell, upsell motions).
Email/In-Product Engagement Metrics
Open rate, click-through rate, conversion rate, and unsubscribe rate by campaign and segment; in-product interaction rates.
Customer Lifetime Value (CLV)
Tracked by cohort and campaign; measure impact of lifecycle campaigns on long-term retention and expansion revenue.
Tools & Stack
Your Team
Your Manager
Head of Growth Marketing or VP Growth (not specified in job posting)
Current Team
Growth Marketing team of performance-driven marketers and channel specialists; cross-functional partners in Product, Engineering, Data Science, Analytics, Sales, and regional/demand marketing
New role or backfill not specified
The Package
Salary
$160K-$200K base
Equity
Likely equity package (standard for Stripe management roles; not specified)
Remote
Hybrid: On-site or remote (35+ miles from Stripe office); on-site staff expected 50% time in local office per month
Benefits & Perks
Company Intelligence
Stripe is the financial infrastructure platform powering millions of companies worldwide-from startups to Fortune 500 enterprises. They enable businesses to accept payments, grow revenue, and unlock new opportunities. Their mission: increase the GDP of the internet.
Customers
Millions of companies globally, from startups to largest enterprises
Culture
Performance-driven, global-first, mission-oriented; emphasis on user experience, data-driven decision-making, and cross-functional collaboration
Is This Role For You?
- You've shipped 20+ lifecycle campaigns and can tie them to revenue impact-you think in incrementality and attribution, not vanity metrics
- You're fluent in email marketing automation (Marketo, Klaviyo, or equivalent) and comfortable with SQL/data analysis for segmentation and personalization
- You thrive leading cross-functional teams (Product, Sales, Data, Engineering) and turning stakeholder feedback into winning campaign strategy
- You obsess over user experience and behavioral data-you believe great lifecycle marketing is invisible to the customer
- You want to work at scale: optimizing campaigns for millions of users across diverse segments (startups to enterprise)
- You prefer campaign-and-forget over continuous testing and optimization-this role requires relentless measurement and iteration
- You're uncomfortable with ambiguity or leading without clear roadmaps-you'll need to define strategy with limited prior playbooks
- You've only done B2C or single-channel marketing-this is multi-channel (email, in-product, content) B2B lifecycle at enterprise scale
Interview Process
Recruiter Screen
Background, experience with lifecycle marketing, campaign design, and data-driven optimization. ~30 min.
Hiring Manager Round
Deep dive on your campaign portfolio, biggest wins, attribution methodology, and approach to stakeholder management. ~45-60 min.
Case Study/Project
Design a lifecycle campaign strategy for a specific Stripe customer segment (e.g., SaaS startups). Expect to outline segmentation, messaging, channels, success metrics.
Cross-Functional Panel
Meet with Product Manager, Data Analyst, and Sales leader to assess collaboration style and domain expertise. ~45-60 min.
Leadership Round
VP or Head of Growth; conversation on vision, team building, and strategic priorities for lifecycle marketing at Stripe.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.