The Challenge
Stride-up's CRM unit is scaling fast after wins in Paid, Creative, and SEO. You're taking the helm of a structured but growing operation—tasked with building it into an indispensable agency pillar while owning P&L, team development, and client performance across premium brands.
Your Mission
Audit existing CRM client portfolio: document performance gaps, identify quick-win optimization opportunities (segmentation, deliverability, personalization), and present findings to leadership
Stabilize and mentor the current team on Klaviyo, Braze, HubSpot best practices; establish weekly performance reviews tied to Open Rate, CTR, and Conversion KPIs
Develop the CRM service offering roadmap: map AI-powered automation opportunities, define tiered service packages, and create sales collateral for new client acquisition
Establish BU P&L framework: forecast revenue targets, cost structure, and profitability milestones for the next 12 months
Land 3-5 new strategic client accounts through audits and RFP responses; grow CRM revenue by 25-35% YoY
Build a scalable team structure: hire or upskill 1-2 additional CRM specialists focused on deliverability and segmentation
Deploy AI-assisted workflows: integrate GenAI for email copy generation, subject line testing, and segment analysis to reduce manual work by 20%
Establish industry thought leadership: publish 4-6 CRM case studies, host webinars, and position Stride-up as the agency CRM authority in French market
KPIs You'll Own
CRM BU Revenue & Gross Margin
Track monthly and quarterly revenue growth, project profitability, and margin targets vs. industry benchmarks
Client Campaign Performance
Monitor aggregate Open Rates, Click-Through Rates, Conversion Rates, and Revenue-per-Email across portfolio
Team Efficiency & Capacity
Measure billable hours, project turnaround time, and team utilization to optimize operations and hiring needs
Client Retention & NPS
Track retention rate, churn, and Net Promoter Score to ensure account health and identify upsell opportunities
Email Deliverability & Compliance
Monitor bounce rates, spam complaints, authentication (SPF/DKIM/DMARC) health, and regulatory compliance across clients
Tools & Stack
Your Team
Your Manager
Not specified—likely CEO or Chief Growth Officer
Current Team
Structured CRM team of experts (size TBD); cross-functional collaboration with Paid, Creative, SEO teams
Backfill + growth: plan to expand team with 1-2 CRM specialists in first 6 months
The Package
Salary
€75K-€95K base
Remote
Hybrid (Paris-based, flexible on location discussion)
Benefits & Perks
Company Intelligence
Stride-up is a Paris-based digital marketing agency in rapid expansion, with proven expertise in Paid Media, Creative, and SEO. The CRM unit is now entering a critical scaling phase, with a structured team and ambitious client base ready to become a core pillar of the agency.
Team Size
80
Customers
Strategic, premium brands (B2B2C focus implied)
Culture
Agile, passionate, proactive. Values personality over pedigree. Emphasizes mentorship, continuous learning, and ambitious entrepreneurial spirit. Flexible and open to discussion on structure and timing.
Is This Role For You?
- You have 6+ years of CRM/email experience with at least 2-3 years managing teams in an agency setting
- You're fluent in Klaviyo (or Braze/HubSpot) and understand deliverability, segmentation, and personalization inside out
- You're comfortable building and scaling a P&L-owned business unit—blending strategy with hands-on execution
- You integrate AI into daily workflows and strategic thinking; you're not intimidated by new tools, you're eager to adopt them
- You love mentoring and see team growth as rewarding as client wins; you're a teacher and builder, not just a doer
- You need hands-off leadership—this role is hands-on, technical, and operationally demanding from day one
- You're looking for a pure IC role; you must own management, P&L, and BU strategy
- You lack agency experience or have only worked in-house; agency pace, client juggling, and sales-driven culture won't suit you
- You're risk-averse or uncomfortable with ambiguous situations; scaling a BU means navigating unknowns and pivoting fast
Interview Process
Initial Conversation
Discuss your CRM experience, management style, Klaviyo/Braze mastery, and ambitions for building a BU. Assess cultural fit.
Deep Dive on Portfolio & Strategy
Walk through past CRM campaigns, P&L ownership, team-building examples, and how you'd approach scaling the Stride-up CRM unit
Leadership & Technical Panel
Meet with CEO/Growth Lead and senior team members; tackle a CRM case study or live performance optimization scenario
Close & Offer
Discuss start date, remote/hybrid preferences, and any custom arrangements. Stride-up is flexible—lock in what works for you.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.