The Challenge
Alvie is a 18-person AgTech startup scaling across France and Europe with a mission to reduce pesticide use in agriculture. You'll build marketing from the ground up, working directly with the CEO to drive commercial growth in a high-impact sector.
Your Mission
Define and execute a cohesive marketing and communications strategy aligned with commercial expansion roadmap
Establish baseline KPIs for all marketing channels and implement tracking infrastructure
Launch 2-3 co-marketing campaigns with partner organizations to generate qualified leads
Onboard and manage junior marketing team member and freelance resources
Achieve 40%+ month-over-month growth in qualified leads from inbound marketing efforts
Execute 4+ successful trade shows/industry events with measurable attendance and lead conversion
Build social media presence to 5K+ engaged followers across LinkedIn and Instagram with 15%+ engagement rate
Establish repeatable lead generation process with Growth Hacker producing 100+ MQLs monthly
KPIs You'll Own
Monthly Qualified Leads
Track inbound and co-marketing campaign lead volume and quality score against sales pipeline
Campaign ROI
Measure cost per acquisition and revenue impact from each major marketing initiative
Event Performance
Monitor attendance, booth engagement, and lead conversion from trade shows and sponsored events
Social Media Engagement Rate
Track follower growth, engagement rate, and lead attribution from social channels
Marketing Funnel Velocity
Measure average time from lead capture to sales handoff and conversion rates by stage
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Growth Hacker (peer), junior marketing team member, freelance support
Backfill - building out marketing function
The Package
Salary
€45K-€55K base
Remote
On-site in Paris (Station F), flexible work environment, some team in Orléans and remote
Benefits & Perks
Company Intelligence
Alvie is an AgTech startup focused on sustainable agriculture by reducing pesticide use. Founded and operating from Paris with a 18-person team across Paris, Orléans, and remote. Rapidly scaling commercial operations across France and Europe.
Team Size
18
Culture
Values talent, motivation, and execution over tenure. Encourages initiative-taking, skill development, and rapid responsibility growth in a mission-driven environment.
Is This Role For You?
- You've successfully led marketing in B2B startups or scale-ups and thrive in resource-constrained, high-ownership environments
- You have genuine interest in AgTech, sustainability, or climate tech and want your work to drive environmental impact
- You're comfortable collaborating directly with founders on strategy while owning execution across channels (events, social, campaigns, lead gen)
- You speak fluent French and intermediate English, can manage junior team members, and prefer on-site/hybrid work culture
- You need a large marketing budget or team right now-you'll be building both from scratch with bootstrap discipline
- You lack hands-on execution experience and prefer managing agencies over doing marketing work directly
- You require fully remote work or are unwilling to be based in Paris regularly
- You have no interest in agriculture, sustainability, or impact-driven companies
Interview Process
Initial conversation
Phone/video call with CEO to align on mission, strategy direction, and expectations
Marketing case study
Present past campaign work or develop sample campaign strategy for Alvie's European expansion
Team meeting
Meet with Head of Customer Success and Growth Hacker to assess collaboration fit
Final discussion
CEO follow-up on role clarity, compensation, and onboarding timeline
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.