Growth Marketing Specialist (Paid Advertising & Lead Generation)

Join Our Team as a Growth Marketing Specialist (Paid Advertising & Lead Generation)

Are you passionate about using data, creativity, and digital advertising to generate high-quality leads? Do you enjoy building marketing strategies that directly impact business growth and customer acquisition? Are you experienced in running paid campaigns and optimizing performance across multiple platforms?

If this sounds like you, Spoken Learning warmly invites you to join our growing team. We are committed to providing exceptional language learning experiences through our Spanish and English programs to learners of all ages and backgrounds, and we are looking for a Growth Marketing Specialist to help us scale our reach, improve lead quality, and strengthen our advertising performance.

Join us in making language learning more accessible, engaging, and impactful.

Benefits:

• 22-hour work week (Monday to Friday)
• Starting base compensation of $8,000 MXN per month, complemented by a $250 USD monthly performance bonus tied to the achievement of target sales results.
• Annual performance bonus up to 10% of yearly salary
• Remote work from home
• 10 American and Mexican holidays per year
• 10 days of paid vacation per year
• Career growth opportunities within the company
• Monthly yoga sessions

About Us:

Spoken Learning is more than just a language school; we are a community that believes in the transformative power of language education. Located in the heart of Houston, TX, our core values are rooted in kindness, compassion, and excellence. Our goal is not only to teach languages but to foster cultural understanding and meaningful human connections.

Your Role:

As a Growth Marketing Specialist, your primary focus will be to analyze customer data, define and refine buyer personas, and design and execute high-performing digital advertising campaigns. You will manage paid acquisition efforts across Google, Meta, and LinkedIn, with a strong focus on generating qualified leads for our Spanish and English programs.

You will also play a key role in retargeting, creative development, and performance optimization, ensuring that all campaigns are continuously improved based on data and results.

Key Responsibilities:

Customer & Data Analysis: Analyze CRM data, current customers, and churned users to define and refine buyer personas.

Advertising Strategy Development: Create a comprehensive paid advertising strategy aligned with company growth goals.

Campaign Management: Set up, manage, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

Retargeting Campaigns: Design and manage retargeting strategies to re-engage website visitors, leads, and prospects.

Performance Monitoring & Reporting: Track campaign performance, prepare weekly reports, and make data-driven optimizations.

Creative Development: Create ad visuals, graphics, and promotional materials aligned with campaign goals.

Copywriting: Write compelling ad copy and campaign descriptions optimized for conversions.

What We're Looking For:

• Proven experience in digital marketing, paid advertising, or growth marketing (Google, Meta, LinkedIn Ads)
• Strong analytical skills with experience working with CRM data and customer insights
• Experience building and executing paid media strategies
• Ability to create and optimize ad creatives and copy
• Strong understanding of retargeting and conversion optimization
• Tech-savvy, comfortable using marketing tools and AI tools (ChatGPT, Claude, etc.)
• Strong organizational and time-management skills
• Data-driven mindset with focus on ROI and lead quality
• Strong communication skills in English (C1 level preferred)

How to Apply:

At Spoken Learning, we are committed to recruiting top marketing talent in Mexico.

To apply for the Growth Marketing Specialist position, please submit the following in one email to jvazquez@spokenlearning.com:

• Current Resume, Highlight your experience in digital marketing, paid advertising, and growth campaigns
• Cover Letter, Explain your interest in the role and how your experience aligns with our growth goals
• Campaign Case Study (if available), Share examples of past ad campaigns, results, or performance metrics
• Introduction Video, Briefly introduce yourself and explain why you want to join Spoken Learning

Job Type: Part-time

Pay: $8,000.00 per month

Application Question(s):

• Do you have experience managing paid campaigns on Google, Meta, or LinkedIn?
• Have you worked with CRM data to define audiences or buyer personas?
• Do you have experience in ad copywriting or creative development?
• Do you have a C1 level of English proficiency (spoken and written)?

Work Location: Remote