Digital Marketing Manager

Digital Marketing Manager – Account-Based Marketing (ABM / B2B Growth / Demand Generation)

Location:

Phoenix, AZ (Hybrid)

A global aerospace and technology organization is seeking a

Digital Marketing Manager – Account-Based Marketing (ABM)

to drive targeted engagement, pipeline growth, and revenue across high-value accounts.

This role focuses on designing and executing

data-driven, multi-channel ABM strategies

that align closely with sales to deliver measurable business impact.

Key Responsibilities

Account-Based Marketing Strategy

• Develop and execute ABM strategies targeting key enterprise accounts
• Design personalized, multi-channel campaigns to drive engagement and conversion
• Align marketing initiatives with sales priorities and account strategies

Campaign Execution & Optimization

• Orchestrate campaigns across digital channels including programmatic, SEM, paid social, and email
• Leverage intent data and account insights to refine targeting and messaging
• Continuously optimize campaigns to improve performance (CTR, CPM, conversion rates)

Marketing Technology & Data Integration

• Integrate and manage marketing platforms (e.g., CRM, marketing automation tools) for accurate attribution and reporting
• Ensure alignment between marketing activities and sales pipeline tracking
• Analyze campaign performance and translate data into actionable insights

Stakeholder & Vendor Management

• Collaborate with cross-functional teams (marketing, sales, external partners)
• Manage agency and vendor relationships to ensure consistent execution
• Present strategies, insights, and performance results to senior leadership

Requirements

• 6+ years of experience in digital marketing, with a strong focus on ABM
• Proven track record of delivering targeted campaigns that drive engagement and conversion
• Strong understanding of multi-channel digital marketing (email, paid media, social, display)
• Experience with marketing automation, CRM, and analytics platforms

Preferred Experience:

• Tools such as Salesforce, Marketo, Adobe Analytics, Google Ads, Demandbase
• Experience managing digital marketing budgets and ROI optimization

Key Skills:

• Data-driven decision-making and analytical mindset
• Strong project management and ability to manage multiple campaigns
• Excellent communication and stakeholder management skills
• Results-oriented with a focus on measurable impact

What’s on Offer

• Hybrid working model
• Opportunity to work on high-impact, enterprise-level marketing strategies
• Exposure to advanced marketing technologies and data-driven campaigns
• Collaborative, fast-paced, and innovation-focused environment