The Challenge
Société Générale is modernizing how France's largest bank engages customers across iOS and Android. You'll own the communication strategy for retail banking apps serving millions, analyzing store reviews and building competitive advantage through smart content and community engagement.
Your Mission
Launch communication strategy for App Store and Google Play with editorial calendar and content pillars
Respond to and analyze 100%+ of customer reviews across both stores, identifying trends and improvement areas
Produce 20+ original content pieces (app store copy, social assets, customer guides) in French
Conduct competitive analysis of 5+ banking apps and deliver first insights report
Achieve 15%+ improvement in app store ratings through strategic community management and content optimization
Build reusable content templates and editorial frameworks for sustained scaling post-internship
Deliver quarterly performance reporting with quantitative (downloads, reviews, sentiment) and qualitative insights
Successfully transition knowledge and processes to permanent team member for continuity
KPIs You'll Own
App Store Rating
Track average star rating across iOS App Store and Google Play; target improvement from baseline.
Review Response Rate
Percentage of customer reviews responded to within SLA; measure engagement and customer satisfaction signals.
Content Production Velocity
Number of approved content pieces (app store listings, social posts, guides) shipped per month.
Sentiment Analysis Score
Qualitative assessment of review tone and customer sentiment; track month-over-month trends.
Competitive Positioning
Relative app store ranking and review count vs. competitive set; inform strategic priorities.
Tools & Stack
Your Team
Your Manager
Direction Clients, Banque de Détail France (Digital Products Pole) - direct manager or assigned mentor
Current Team
Digital Products team within Retail Banking Customer Direction; cross-functional with product, comms, and customer service
Internship backfill for 6-month rotation; potential conversion to permanent role based on performance
The Package
Salary
€12K-€15K total (typical French internship stipend for 6 months)
Remote
Hybrid: La Défense HQ with flexible remote options per team rhythms
Benefits & Perks
Company Intelligence
Société Générale is France's largest retail bank and a European financial powerhouse serving 20M+ customers. They're aggressively digitizing retail banking, with mobile apps as a key growth channel competing against neobanks and regional rivals.
Team Size
110000
Customers
20M+ retail banking customers across France and Europe
Culture
Established corporate bank investing heavily in digital innovation; structured but increasingly agile; high-impact work with regulatory oversight
Is This Role For You?
- You're a Bac+4/5 student (commerce, journalism, marketing, communications) eager to own real community dynamics at scale
- You live and breathe social platforms (TikTok, Instagram, LinkedIn) and understand app store marketing mechanics
- You write cleanly in French and can navigate English-speaking international teams with ease
- You're analytical: you interpret store metrics, review sentiment, and competitive moves—then act on them
- You expect a traditional corporate internship with busywork; this role demands real strategy ownership from day one
- You're not fluent in French or uncomfortable writing/communicating in it daily; content production is core
- You don't have basic graphic design or content creation skills (Photoshop/Canva minimum); you'll be producing assets, not just strategizing
- You're looking for pure remote work; this is hybrid with expected office presence in Paris
Interview Process
Initial Phone Screen
30 min with HR: motivation, availability (6-month timeline), French/English fluency check, remote expectations
Portfolio & Writing Test
Submit 2-3 examples of community management or content work (social posts, app reviews, digital copy); short writing sample in French
Manager Interview
45-60 min with Digital Products team lead: deep dive into app store strategy, metrics interpretation, how you'd approach the role
Case Study / Work Sample
Analyze a fictional banking app's store presence (reviews, competition) and propose 3 quick wins; creative + analytical
Final Offer
HR confirms internship terms, start date, onboarding schedule
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.