CDI - Senior Digital Marketing Manager (F/H/X)

Position CDI - Senior Digital Marketing Manager (F/H/X)

Profile

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. With 56,000 employees in 35 countries, including 5,000 in France & 15,000 in Europe & Middle East, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

You will excel and enjoy this position if you are ready to actively handle the following missions :

As a Europe Digital Marketing Senior Manager, you will be responsible for establishing digital marketing plans for Sephora-led key activations moments that drive sales and grow clients for brands and categories. Reporting to the Europe Marketing Digital Director, you will partner with brand marketing and internal stakeholder to implement Sephora's digital marketing activations and projects. You will be responsible to execute the digital marketing strategy while developing & coordinating the 360 digital activation plan, considering all touchpoints in collaboration with internal experts to create enchanting and successful business campaigns. You will play a key role in positioning digital as a strategic growth lever for Sephora and our brand partners.

1. Be the Digital Marketing Business Partner & lead Cross-functional Collaboration

Serve as the main digital marketing partner for Sephora’s key digital activations ensuring digital is positioned as a strategic growth lever across Europe. Build trusted partnerships across internal functions & teams within a complex, highly matrixed and cross-functional organization to maximize business impact, customer engagement and activation excellence. Partner closely with Ecommerce teams to translate European business priorities into impactful digital marketing activation for markets. Collaborate with Brand Marketing & Merchant/Offer teams to build customer-centric digital activation strategies aligned with category priorities and business objectives, positioning digital marketing as key driver of brand visibility & partner value. Act as the central orchestrator across Marketing Experts teams (CRM, Social Media, Media, PR, Creative Studio…), Ecommerce teams and Market to align objectives, priorities, timelines and ensure seamless execution. Actively participate to the annual European digital marketing plan, covering both Sephora digital activations and top strategic digital first brands, ensuring digital is fully embedded as a strategic growth lever.Develop best-in-class activation frameworks, toolkits and guidelines that empower markets while ensuring European consistency & omnichannel relevance.

2. Lead 360° Digital Marketing Activations

Own the end-to-end development of 360 digital activation chapters, from the strategic briefing to market deployment. Assure retro planning follow up & excellence of execution for each activation Lead and coordinate the animation product assortment construction with Offer team Collaborate and assure the alignment of internal experts with clear 360 objectives and strategy for each marketing chapter Supervise the deployment of the animations defined in the plan through powerful toolboxes. Drive the strength of recommendation on the implementation of associated activations (retail, ecommerce, social media, CRM, media, PR, gifting, events...) Ensure EME coherence and omnichannel relevance while considering market specificities.Monitor market practices and innovations to constantly improve our animations.

3. Drive performance & Sephora digital differentiation

Define success metrics and monitor campaign performance across digital channels. Deliver actionable post-campaign analyses, identify optimisation opportunities and share key learnings across teams. Track industry trends, consumer behaviours and digital innovations to continuously improve Sephora's marketing approach. Contribute to building a performance-driven marketing culture through clear KPIs and data-driven recommendations. Contribute to digital projects that will establish Sephora digital differentiation (curation & longevity plan, boxes)Drive innovation initiatives that reinforce Sephora's digital differentiation and customer experience.

Do not hesitate to apply if you have… or if you are …

7+ years related experience in digital, marketing in a consumer facing business, digital content publisher or digital agency Proactive problem-solving and analytical skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas Effective communication skills, both written and verbal Exceptional organizational and time management skills Proven ability to lead, build relationships, and work effectively in a highly cross-functional teamPassion for Sephora, our programs, clients, store associates, and marketing

Here, you will find:

Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit. Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.

Join us and belong to something beautiful. At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone

SEPHORA MAISON

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.

The House provides a superior selection of quality products and always keeps pace with the latest trends.

The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.

With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.

At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.