The Challenge
Sciences Po Executive Education is a world-renowned institution expanding its digital footprint across B2B and B2C markets globally. You'll own the full acquisition and nurturing strategy, from campaign conception to optimization, with real budget responsibility and a team backing you up.
Your Mission
Audit existing acquisition channels and establish baseline performance metrics across Google Ads, LinkedIn Ads, Meta, and HubSpot to identify quick wins
Design and launch 3-4 segmented nurturing campaigns (B2B and B2C) using HubSpot workflows with clear conversion targets
Build the annual marketing plan with budget allocation across channels and stakeholders; secure alignment with internal teams and agencies
Onboard and structure the marketing intern; define their responsibilities and create a knowledge handoff system
Achieve measurable improvement in acquisition cost and conversion rates across all digital channels (target: 15-20% optimization)
Scale top-performing campaigns; pivot or pause underperforming channels with documented ROI analysis
Establish international nurturing playbooks for France and key markets; localize messaging and landing pages
Build an internal dashboard tracking campaign performance, budget burn, and pipeline contribution; present monthly insights to leadership
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per lead and cost per enrollment across Google Ads, LinkedIn, Meta, and organic channels.
Conversion Rate
Monitor landing page, email, and nurture sequence conversion rates; target iterative 10-15% quarterly improvements.
Email Engagement & Nurture Performance
Open rates, click-through rates, and progression through HubSpot workflows; measure impact on pipeline velocity.
Campaign ROI
Revenue attributed to digital campaigns vs. spend; break down by channel, audience segment, and program.
Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL)
Handoff quality and volume to sales; track conversion rate and feedback loop for nurturing optimization.
Tools & Stack
Your Team
Your Manager
Marketing Director
Current Team
Marketing and sales teams, program managers, external agencies and vendors; one marketing intern reporting to you
Backfill or new growth hire; you'll mentor an alternating marketing intern
The Package
Salary
€45K-€55K base
Variable
Annual bonuses (amount not specified)
Remote
Hybrid: 2 days/week remote, 3 days on-site in Paris
Benefits & Perks
Company Intelligence
Sciences Po Executive Education is a prestigious global institution offering advanced programs to B2B and B2C audiences. Part of Sciences Po, a leading French university with 1,200+ employees, it's expanding its digital presence and international reach across executive education and professional training.
Team Size
1200
Customers
Executive education students, corporate clients, international professionals
Culture
Commitment to diversity and inclusion; collaborative, cross-functional environment with commitment to international development
Is This Role For You?
- You've spent 5+ years driving acquisition campaigns in an agency or corporate marketing role and can prove measurable results (CAC reduction, conversion lift, pipeline impact)
- You're fluent in HubSpot, Google Ads, LinkedIn Ads, and Meta—not just familiar, but able to optimize budgets and workflows independently
- You thrive managing projects across multiple stakeholders (marketing, sales, programs) and enjoy the operational rigor of tracking budgets and campaign performance
- You speak English fluently and have international market experience or a genuine interest in scaling education/B2B brands globally
- You're a creative-first marketer uncomfortable with data, budget accountability, and performance optimization—this role is metrics-driven
- You lack hands-on experience with HubSpot or marketing automation; you'll need to hit the ground running, not learning on the job
- You're uncomfortable working in a matrix environment with multiple internal and external stakeholders, or you prefer individual contributor work over project leadership
Interview Process
Initial Screening
Recruiter or HR screens for experience, seniority, and interest in education/B2B marketing
Marketing Director Interview
Deep dive on acquisition strategy, HubSpot expertise, campaign management approach, and cross-functional collaboration examples
Case Study or Work Sample
Likely asked to walk through a past campaign (channel selection, targeting, budget allocation, results)
Stakeholder Round (Optional)
Possible brief conversation with sales or program team to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
Get jobs like this in your inbox
Weekly digest. Unsubscribe anytime.
Offres similaires
Founding GTM (Go-to-Market)
Fimo • Europe (Remote)
HAVAS LIFE PARIS - STAGE - ASSISTANT.E CHIEF GROWTH OFFICER
Havas France • Puteaux, FR
ALTERNANCE - Chargé(e) de Marketing Produit & Digital Junior - F/H
Thales • 92230 Gennevilliers
Growth Manager – Stage ou Alternance
Annette • Paris (75)
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.