The Challenge
SAMY is a 1000+ person global marketing powerhouse operating across 55 markets. You'll own influencer strategies that drive measurable growth for 100+ leading brands—translating briefs into creator-led campaigns that actually move KPIs.
Your Mission
Audit existing influencer database, map creators to 5+ active client verticals, and establish baseline performance metrics
Deliver 3 complete influencer marketing proposals for new business or existing clients with clear KPI frameworks
Establish documented campaign briefing and handoff process between client, internal teams, and influencers
Complete onboarding with top 10 current brand partners, understanding their audiences, budgets, and success benchmarks
Manage 8-12 concurrent influencer campaigns, tracking reach, engagement, and conversion data to identify top-performing creator segments
Increase influencer campaign conversion rate by 20% through A/B testing on creator selection and brief optimization
Build and present quarterly performance reports with strategic insights and process improvements to 3+ clients
Reduce campaign turnaround time from brief to execution by 30% through streamlined workflows and internal coordination
KPIs You'll Own
Campaign ROI
Revenue or conversions generated per influencer partnership dollar spent, tracked by creator and campaign.
Engagement Rate
Likes, comments, shares per impression across influencer posts; benchmark against industry baseline by niche.
Reach & Impressions
Total audience exposed to brand message; monitor for authentic vs. inflated follower counts.
Time-to-Delivery
Days from client brief approval to first influencer content live; target < 10 days.
Client Satisfaction Score
Post-campaign NPS or satisfaction rating from brand partners; target > 8/10.
Tools & Stack
Your Team
Your Manager
Influencer Marketing Director or Campaigns Lead (not specified)
Current Team
Assumed small influencer marketing pod with creative, performance, and client service roles
Backfill or growth role; not specified
The Package
Salary
$55K-$75K BRL annually (estimated 2026 market rate for mid-level in São Paulo)
Remote
On-site in São Paulo; hybrid work mentioned as benefit
Benefits & Perks
Company Intelligence
SAMY is a global network of 1000+ independent marketing and communications agencies spanning 15+ offices across 18 countries. They specialize in award-winning, end-to-end digital campaigns powered by research, technology, strategy, and performance data.
Team Size
1000
Customers
100+ leading brands
Culture
Creative, ambitious, and passionate; research and data-driven; performance-obsessed
Is This Role For You?
- You've shipped 3+ influencer marketing campaigns and can talk confidently about what actually moved the needle (not just vanity metrics)
- You live and breathe Instagram, TikTok, YouTube; you know authentic creator partnerships from inflated follower counts
- You're comfortable juggling 8-12 client relationships simultaneously without dropping balls—spreadsheets and Slack are your love language
- You thrive in fast-moving environments where you own strategy *and* execution; you're not waiting for permission to improve processes
- English is solid (they want intermediate-to-advanced); you can present insights to C-suite clients with confidence
- You've only done social media management or influencer outreach; you need real campaign strategy and KPI ownership under your belt
- You treat influencer marketing like a vanity play—if likes matter more to you than conversions, this won't click
- You need remote flexibility or plan to relocate soon; this is on-site in São Paulo with hybrid as a perk, not a promise
- You're looking for a hands-off role; SAMY wants someone who owns client communication, process improvement, and accountability end-to-end
Interview Process
Phone Screening
30-min call on influencer experience, past campaigns, and understanding of digital KPIs.
Case Study
Walk through 1-2 past campaigns: brief, influencer selection rationale, results, and lessons learned.
Stakeholder Interview
Chat with Influencer Marketing Director and/or Account Manager to gauge team fit and client-service mindset.
Strategy Exercise (optional)
Given a brand brief, outline influencer selection criteria, KPI framework, and measurement approach in 48 hours.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.