The Challenge
Rugiet is disrupting men's and women's health through direct-to-consumer telemedicine and compounded medications. You'll own all paid media strategy and scaling, leading a growing team to hit aggressive customer acquisition and ROI targets across a fragmented channel landscape.
Your Mission
Audit current paid media performance across all channels (Meta, Google, TikTok, Taboola) and identify top 3 optimization opportunities to improve CAC by 15-20%
Build and staff your core paid media team (at minimum 2-3 specialists) and establish weekly reporting cadence with exec stakeholders
Develop comprehensive paid media budget allocation model for next 12 months, stress-tested against different growth scenarios and LTV assumptions
Launch 5-10 high-velocity A/B tests across top channels (creative, copy, audience, bidding) to establish performance baseline and testing velocity
Scale paid media spend by 40-60% while maintaining or improving unit economics (CAC, ROAS, payback period)
Implement attribution modeling that connects paid media touchpoints to lifetime value across acquisition and retention cohorts
Evaluate and pilot 2-3 emerging channels or tactics (TikTok Shop, Pinterest Ads, AI-driven DSPs) to identify next high-ROI growth lever
Establish cross-functional feedback loop with Creative, Product, and Analytics teams, shipping at least 15 landing page and funnel optimizations
KPIs You'll Own
Customer Acquisition Cost (CAC)
Target CAC by channel and overall, trending toward unit economics that support 3-4x LTV payback.
Return on Ad Spend (ROAS)
Blended ROAS across all paid channels, with channel-specific targets and monthly trending.
Cost Per Acquisition (CPA)
Segmented by campaign, creative variant, and audience to identify high-efficiency segments.
Paid Media Contribution to Revenue
Total revenue attributed to paid channels as % of total company revenue, month-over-month growth.
Team Velocity & Testing Velocity
Number of A/B tests launched per month, test cycle time, and insights captured per experiment.
Tools & Stack
Your Team
Your Manager
Chief Growth Officer or VP Marketing (unclear from posting)
Current Team
Growing paid media team; exact size not specified
New role—you're building this function from existing foundation
The Package
Salary
$180K-$240K base
Remote
On-site in Austin, TX; not remote
Benefits & Perks
Company Intelligence
Rugiet is a fast-growing, venture-backed direct-to-consumer telemedicine platform democratizing access to compounded medications for men's and women's health. They combine luxury digital experience with clinical excellence and are disrupting the US healthcare market.
Culture
Innovation-driven, data-obsessed, healthcare-disruptor mindset; fast-moving startup environment
Is This Role For You?
- You've scaled D2C paid acquisition from $0-$5M+ in annual spend, with proven track record of hitting ROAS and CAC targets
- You live and breathe data—you build dashboards, run multivariate tests, and make decisions on evidence, not gut feel
- You're comfortable leading teams, hiring top talent, and building a culture of experimentation and accountability
- You're excited about healthcare disruption and understand the unique compliance, LTV, and regulatory nuances of health tech
- You've only worked in B2B, SaaS, or enterprise—D2C unit economics and channel dynamics are fundamentally different
- You prefer hands-off leadership or don't want to get into the details of bidding strategy, creative testing, and analytics
- You're risk-averse—this role demands aggressive growth targets and willingness to fail fast on new channels and tactics
Interview Process
Recruiter Screen
20-30 min call on growth background, D2C experience, and interest in healthcare
Hiring Manager Deep Dive
60 min with CGO/VP Marketing; case study walkthrough (your biggest paid campaign, metrics, learnings)
Peer Interviews
2-3 conversations with Creative, Product, and Analytics leads to assess collaboration fit
Exec Round
Final conversation with CEO/Founder on vision alignment and strategic priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.