The Challenge
Republic Services needs someone to own their entire email marketing and marketing automation strategy using Salesforce Marketing Cloud/Pardot. You'll build customer journeys that drive acquisition, retention, and experience-reporting directly to leadership with real autonomy over a critical channel.
Your Mission
Audit current email program performance (open rates, CTR, deliverability, compliance) and document gaps vs. industry benchmarks
Establish baseline metrics and KPI dashboard across all email campaigns and marketing automation workflows
Map and document all customer journey touchpoints; identify quick wins for segmentation and personalization improvements
Build relationships with cross-functional stakeholders (sales, product, customer success) and establish communication cadence
Launch 3+ optimized customer journey campaigns showing measurable lift in engagement or conversion vs. baseline
Improve email deliverability score to 98%+ and establish documented compliance framework for anti-spam and list hygiene
Execute A/B testing roadmap covering subject lines, send times, content, and CTAs; document learnings and scale winners
Develop and present business case for marketing automation platform upgrade or optimization; manage vendor relationships
KPIs You'll Own
Email Open Rate
Target 25-35% baseline; track lift from segmentation and personalization efforts.
Click-Through Rate (CTR)
Measure engagement quality; benchmark against industry standards (2-5% typical) and optimize creative/CTA.
Conversion Rate by Journey
Track revenue or qualified lead attribution from email campaigns end-to-end.
Email Deliverability Rate
Maintain 98%+ inbox placement; monitor bounces, complaints, and spam folder rates.
List Growth & Churn
Track new subscriber acquisition, unsubscribe rates, and list quality over time.
Marketing Automation Workflow Adoption
Percentage of prospect/customer base engaged in automated nurture journeys.
Tools & Stack
Your Team
Your Manager
Not specified-likely VP or Director of Marketing
Current Team
Cross-functional: Sales, Product, Customer Success, IT/CRM teams
Backfill or new role (not specified in job posting)
The Package
Salary
$95K-$130K base
Remote
Hybrid: On-site 4 days/week, Phoenix, AZ
Benefits & Perks
Company Intelligence
Republic Services is a leading waste management and environmental services company. They operate across North America with significant customer acquisition and retention needs-email marketing and automation are critical growth levers.
Customers
Enterprise and mid-market waste management customers
Is This Role For You?
- You've shipped 3+ successful email marketing programs from concept to execution and can show lift in real metrics
- You're hands-on with Salesforce Marketing Cloud, Pardot, or Marketo-and you understand deliverability and compliance deeply
- You thrive managing multiple projects and cross-functional teams without formal authority; you influence through clarity and data
- You're a continuous learner who stays current on email best practices and marketing tech trends; you identify and test new opportunities
- You're based in Phoenix or willing to relocate; you prefer in-office collaboration 4 days/week
- You're purely strategic and uncomfortable with hands-on campaign execution, A/B testing, and technical troubleshooting
- You lack proven experience with enterprise marketing automation platforms (Salesforce, Marketo, Pardot); you're comfortable with generic email tools only
- You need 100% remote work; this role requires 4 days/week on-site in Phoenix
- You're uncomfortable managing external vendors or pushing back on stakeholder requests with data-driven recommendations
Interview Process
Phone Screen
Recruiter confirms experience with email marketing platforms, campaign execution, and team leadership
Hiring Manager Conversation
Deep dive on past email program successes, metrics, and how you'd approach Republic Services' strategy
Case Study / Assessment
Likely scenario-based: optimize a customer journey, design a campaign strategy, or audit deliverability issue
Cross-Functional Panel
Meet with Sales, Product, or CRM stakeholders to assess collaboration style and influence ability
Final Round
Executive conversation (VP/Director level) on vision, roadmap, and organizational fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.