The Challenge
Q is building out their digital-first go-to-market engine and needs someone who can own email, web, and e-commerce performance end-to-end. You'll drive direct-to-consumer revenue through data-driven lifecycle marketing and conversion optimization in a hands-on, fast-paced environment.
Your Mission
Audit current Klaviyo setup, segment strategy, and email performance; identify quick wins in open rates, CTR, and revenue per email
Map full customer lifecycle from welcome through retention; document existing flows and benchmark against industry standards
Execute 2-3 high-impact campaigns (product launch, seasonal promotion, abandoned cart optimization) with A/B testing
Establish performance dashboard tracking email, website, and e-commerce KPIs with weekly reporting cadence
Improve email revenue contribution by 25-30% through segmentation, personalization, and flow optimization
Increase website conversion rate by 15-20% via content alignment, UX improvements, and campaign-driven traffic optimization
Launch integrated campaign strategy linking email, web, and paid media with documented results and ROI
Build and mentor email/content execution processes; document playbooks for campaigns, flows, and A/B testing
KPIs You'll Own
Email Revenue per Recipient
Track total revenue generated from email divided by active subscribers; tie directly to lifecycle stage and campaign performance.
Website Conversion Rate
Monitor overall site conversion plus conversion by traffic source and campaign; optimize customer journey and product page performance.
Email Open Rate & Click-Through Rate
Measure engagement velocity across lifecycle segments; use as leading indicator for revenue impact and content resonance.
Customer Lifetime Value by Acquisition Channel
Segment LTV by email, organic, paid, and other sources; inform budget allocation and retention strategy.
Abandoned Cart Recovery Rate & AOV
Track abandoned cart flow performance including recovery rate, email engagement, and incremental revenue captured.
Tools & Stack
Your Team
Your Manager
Vice President of Marketing
Current Team
Unknown; appears to be distributed across marketing, sales, and product
New role to lead and own digital performance
The Package
Salary
$65K-$85K base
Remote
On-site, Dover, NH required
Benefits & Perks
Company Intelligence
Q is a direct-to-consumer company (likely firearms, outdoor, or consumer products based on job language) operating in Dover, NH. They're building out digital capabilities to scale revenue through email, web, and e-commerce channels.
Is This Role For You?
- You've run email marketing in Klaviyo and can speak to segmentation, flow automation, and revenue impact with real numbers
- You're analytical but not analysis-paralyzed; you ship campaigns, test, and iterate based on data
- You own e-commerce or lifecycle marketing metrics and have experience optimizing conversion funnels across channels
- You can manage multiple projects and stakeholders in a fast-paced environment without needing constant direction
- You're comfortable working on-site in Dover, NH and want hands-on execution (not just strategy)
- You need remote flexibility or hate in-office work; this is on-site only
- You're a big-picture strategist who doesn't want to execute; this role is deeply hands-on across email, web, and campaigns
- You don't have direct experience with Klaviyo, email marketing, or e-commerce platforms; the learning curve will be steep
Interview Process
Initial Screening
Conversation with hiring manager (VP Marketing) on background, experience with Klaviyo/email, and digital marketing philosophy
Technical Deep Dive
Portfolio review or case study discussion covering specific email campaigns, conversion optimization, and A/B testing examples
Role-Specific Exercise
Likely project simulation: audit a sample email flow, identify optimization opportunities, or outline a lifecycle strategy
Team/Cultural Fit
Meeting with broader marketing/sales team to assess collaboration style and fast-paced environment fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.