Influencer Marketing Consultant H/F - CDI

Join Primelis, a fast-growing digital marketing agency, as a Junior Influencer Marketing Consultant. You will support the management of influencer marketing campaigns for a portfolio of French and international brands. Your responsibilities will include influencer research and strategy, campaign management, analysis and client relationship, and influencer team development. This is an exciting opportunity to work in a dynamic and entrepreneurial environment with real growth opportunities.

Key Missions

Profile

Education & experience

You have a degree in business, communications, marketing, digital or a related field.

You ideally have a first experience in influencer marketing, social media, communications, agency work, brand partnerships or creator campaign management.

Experience or a good understanding of

TikTok Shop

,

ShopMy

, creator affiliate marketing or social commerce is a strong plus.

Soft skills

• Passion & Trend Awareness: Deep interest in social media and the Creator Economy, driven by constant curiosity and trend monitoring.

• Organization & Autonomy: Rigorous, detail-oriented, self-driven, and capable of managing multiple projects simultaneously.

• Communication & Relationship Building: Strong interpersonal skills tailored for seamless collaboration with creators, agents, clients, and internal teams.

• Agility & Growth Mindset: Fast learner who thrives in a fast-paced, high-demand environment.

Hard Skills & Technical Expertise

• Social Media & Influencer Marketing: In-depth knowledge of Instagram, TikTok, and YouTube (TikTok Shop is a plus), along with a solid understanding of influencer strategies.

• Tools & Tech Stack: High proficiency in Google Workspace (Slides, Sheets, Docs); familiarity with influencer/affiliate platforms (Kolsquare, Notion, TikTok Creator Marketplace, ShopMy) is a plus.

• Writing & Language: Excellent written communication skills and a strong command of English for global and US campaigns.

• Campaign Operations: Working knowledge of paid social, usage rights/whitelisting, and performance reporting.

What we offer

• A hands-on role with a fast learning curve.

• Daily support from an expert influencer marketing team.

• A collaborative, supportive and stimulating work environment.

• The opportunity to work on campaigns for French and international brands.

• Exposure to fast-growing topics: TikTok Shop, ShopMy, creator affiliate marketing, social commerce, paid amplification and performance.

• Real growth opportunities within a fast-expanding team.

Recruitment Process

• First phone call with our Talent Acquisition team.

• Interview with the Head of Influencer Marketing.

• Case study to prepare in advance, followed by a presentation during an interview.

• Final validation interview with the team.

We are looking for a

Junior Influencer Marketing Consultant

to join our fast-growing Influencer Marketing team.

Working alongside experienced consultants, you will support the management of influencer marketing campaigns for a portfolio of French and international brands. From creator sourcing to performance analysis, you will be involved in every key step of a campaign: sourcing, casting, outreach, negotiation, operational coordination, content follow-up, reporting and optimization recommendations.

You will evolve in a demanding, dynamic and entrepreneurial environment, where autonomy, curiosity, organization and willingness to learn make all the difference.

A first experience in influencer marketing, social media, agency work, brand partnerships,

TikTok Shop

or

ShopMy

is a strong plus.

Why Primelis?

More than an agency

Primelis supports leading brands in their digital growth strategy by combining business expertise, innovation and technology.

Our strength lies in an integrated approach that brings together Paid Media, SEO, Data, Content Creation and Influencer Marketing expertise to deliver global performance-driven strategies.

An international dimension

You will work on campaigns run in France, but also across international markets, especially in the United States, for ambitious brands looking to accelerate their growth.

You will be involved in a wide range of influencer marketing challenges, including brand awareness, content creation, performance, social commerce, TikTok Shop, affiliate marketing, whitelisting and paid amplification.

A fast-growing company

Primelis is experiencing strong growth and has ambitious development plans, particularly internationally.

Joining our teams means becoming part of a stimulating environment where everyone can quickly grow, develop their skills and have a tangible impact on projects.

Your missions

1/ Influencer research & strategy

• Identify the most relevant content creators according to each campaign’s objectives.

• Build creator casting recommendations tailored to each brand, market and target audience.

• Analyze creator profiles: editorial line, audience, engagement rate, content quality, brand fit, previous collaborations and conversion potential.

• Identify relevant creators for affiliate marketing activations, especially on

  ShopMy

  and

  TikTok Shop

  .

• Monitor social media trends, the Creator Economy, social commerce, creator affiliate marketing and competitor activations.

• Contribute to strategic thinking around influencer campaigns, affiliate activations, TikTok Shop, ShopMy and paid amplification.

2/ Campaign management

• Reach out to content creators and their agents.

• Support collaboration negotiations: fees, deliverables, usage rights, whitelisting, timelines, commissions and affiliate mechanics.

• Ensure the operational follow-up of influencer campaigns.

• Coordinate the different stages of each project until publication.

• Follow creator briefs and make sure campaign expectations are clearly understood.

• Support the setup of

  ShopMy

  and

  TikTok Shop

  activations: creator selection, product follow-up, affiliate links, promo codes, commissions and related publications.

• Review content before it goes live.

• Track publications, follow-ups and deadlines.

• Support administrative follow-up: contracts, invoicing, product orders, promo codes, tracking links, platform access and tracking elements.

3/ Analysis & client relationship

• Join client meetings when relevant.

• Prepare presentations, recommendations, creator castings and reporting documents.

• Produce campaign wrap-up reports.

• Track key performance indicators: reach, impressions, views, engagements, engagement rate, CPM, CPE, clicks, conversions, generated sales or affiliate revenue depending on the campaign.

• Analyze the performance of

  ShopMy

  and

  TikTok Shop

  activations: clicks, sales, GMV, conversion rate, top creators, top-performing content and best-selling products.

• Identify insights and optimization opportunities.

• Contribute to the quality of client-facing deliverables.

4/ Influencer team development

• Conduct sector benchmarks.

• Identify new talents, agents and partners.

• Enrich creator databases, especially with profiles showing strong potential for affiliate marketing, social commerce, TikTok Shop and ShopMy.

• Support pitches and commercial recommendations.

• Contribute to the continuous improvement of internal processes, templates and tracking tools.

• Help structure the team’s creator affiliate marketing and social commerce offering.

About Primelis

Consulting en performance digitale et développement de logiciels.