The Challenge
Point is scaling home equity access with $175M in backing from top-tier investors. You'll own their largest customer acquisition channel—direct mail—and unlock growth through advanced targeting, creative testing, and cross-functional collaboration in a high-impact financial services space.
Your Mission
Audit current DM program performance: map all campaigns, identify CAC/LTV/conversion benchmarks, and spot quick optimization wins
Establish baseline analytics infrastructure with Marketing Analytics & Data Science to measure campaign ROI independently
Launch 2-3 targeted experiments on audience segments, creative variants, or trigger-based strategies to validate scalability
Build vendor/agency management playbook and establish cadence with Creative, Data Science, and Marketing Analytics teams
Scale DM volume by 30-50% through validated targeting models, 3rd-party list optimization, and trigger-based campaigns
Reduce CAC by 15-20% via creative testing, audience refinement, and performance-driven optimization across mail and digital
Launch integrated multi-channel campaigns (DM + digital) tied to predictive scoring models for improved conversion
Build forecasting models for prescreen volumes and LTV impact; present quarterly strategy review with growth roadmap
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across DM and digital channels; benchmark against company targets and industry standards.
Conversion Rate
Measure prescreen-to-application and application-to-funded conversion rates by campaign, audience, and creative.
Lifetime Value (LTV)
Monitor customer LTV by acquisition channel and cohort; optimize CAC:LTV ratio for unit economics.
Response Rate & Volume
Track DM response rates, mail volume processed, and cost-per-piece efficiency across segments and campaigns.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent across DM and digital channels; tie to funded loan amounts.
Tools & Stack
Your Team
Your Manager
Head of Growth Marketing
Current Team
Data Science, Creative/Content, Marketing Analytics, external agency partners
New role or backfill not specified; appears to be growth of existing team
The Package
Salary
$130K-$160K
Remote
100% remote within US or local option available
Benefits & Perks
Company Intelligence
Point makes homeownership more valuable and accessible through innovative home equity products. Backed by top investors (A16z, WestCap, Greylock, Prudential) with 20,000+ customers, a 4.7 Trustpilot rating, and an A+ BBB rating. They're building a category-defining company at scale.
Funding
$175M+
Customers
20,000+
Culture
Remote-first, people-focused, performance-driven, certified Great Place to Work
Is This Role For You?
- You've scaled direct mail or multi-channel acquisition programs at fintech, lending, or consumer finance companies
- You love data: analyzing campaign performance, running experiments, and making optimization calls with rigor
- You thrive managing vendors, creative teams, and cross-functional stakeholders in fast-paced environments
- You're entrepreneurial and can own a P&L; you want to impact real customer acquisition at scale
- You lack hands-on experience with direct mail or performance marketing; this role requires DM expertise, not theory
- You prefer traditional brand marketing or don't get energized by CAC/LTV optimization and testing
- You struggle with ambiguity or need heavily defined processes; this is a high-ownership, experimental role
Interview Process
Recruiter Screen
30 min intro call on background, DM/acquisition experience, and motivation for the role
Case Study / Work Sample
Present a past DM or performance marketing campaign: strategy, results, learnings, and how you'd optimize it
Hiring Manager Interview
60 min with Head of Growth Marketing on strategy, team collaboration, analytics mindset, and vision for scaling the channel
Cross-Functional Interviews
Conversations with Data Science, Creative, and/or Marketing Analytics leads on collaboration and execution
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.