The Challenge
Pennylane is a fast-growing fintech solving accounting and financial management for SMBs across Europe. You'll own the growth engine for a 201-500 person team, moving beyond vanity metrics to drive real revenue impact and customer expansion.
Your Mission
Map current growth funnel and identify top 2-3 conversion bottlenecks in acquisition, activation, and retention
Launch and optimize one new customer acquisition channel (paid, partnership, or organic) with clear CAC and payback metrics
Establish baseline KPIs for product-led growth loops and define experimentation roadmap
Build stakeholder alignment on growth strategy and secure budget/resources for 6-month experiments
Reduce CAC by 15-20% while maintaining or improving conversion rates across primary channels
Scale one high-performing acquisition channel to 30%+ of new MRR contribution
Implement advanced product analytics to track cohort retention and identify expansion revenue opportunities
Execute 8-12 growth experiments with documented learnings and implement top 3 winners into ops
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across channels and work toward unit economics that support sustainable growth.
Monthly Recurring Revenue (MRR) Growth
Measure new MRR added monthly and track contribution by channel and cohort.
Activation Rate
Percentage of signups completing core activation milestones within first 7 days.
Net Revenue Retention (NRR)
Track expansion and churn to understand true retained/expanding customer value.
Experiment Velocity
Number of validated growth experiments launched and impact-weighted results per month.
Tools & Stack
Your Team
Your Manager
Not specified—likely Head of Growth or CMO
Current Team
Growth team composition not detailed; assume 1-3 person team or solo growth function
Likely backfill or first dedicated growth hire
The Package
Salary
€55K-€70K base
Remote
Hybrid (Paris-based, in-office presence expected)
Benefits & Perks
Company Intelligence
Pennylane is a European fintech simplifying accounting, invoicing, and financial management for SMBs. Founded to reduce friction in back-office operations, the platform serves thousands of businesses across France and expanding markets.
Team Size
201-500
Is This Role For You?
- You've driven acquisition or expansion growth at a B2B SaaS or fintech company and can tie campaigns to revenue
- You're comfortable with ambiguity—you'll own strategy, execution, and analytics with limited handholding
- You think in experiments and cohorts, not vanity metrics; you obsess over CAC, LTV, and retention
- You speak French or are willing to learn; Paris hybrid role with European customer base
- You're purely a demand gen specialist expecting a marketing team to execute; this is hands-on growth ownership
- You need remote-first flexibility; this is hybrid with Paris-based anchor
- You're uncomfortable moving between strategy, analytics, product feedback loops, and paid ads
Interview Process
Initial screening
Hiring manager or recruiter—background on growth experience and Pennylane fit
Growth case study or take-home
Analyze a growth problem (funnel, channel, or cohort) and present recommendations with data
Stakeholder interviews
Meet product, customer success, and finance leads to understand current state and cross-functional dynamics
Leadership conversation
Discuss growth strategy, vision, and resource needs with Head of Growth or exec sponsor
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.