The Challenge
UTMB Group owns the world's biggest trail running events. You'll manage their CRM database for 60+ global events, owning email campaigns that drive runner acquisition and engagement across multiple languages and time zones.
Your Mission
Master the CRM platform (HubSpot) and current UTMB World Series database structure; identify 3 quick wins for data quality
Execute 8-10 email campaigns across different geographies; achieve baseline KPIs (open rate, CTR) and document learnings
Set up campaign performance dashboard tracking opens, clicks, engagement; report weekly to CRM Manager
Assist in 2-3 contest/activation campaigns via Qualifio; learn customer journey mapping for trail running audience
Own end-to-end email campaign lifecycle: segmentation, template creation, scheduling, analysis for 40+ campaigns
Drive 15-20% improvement in key email metrics (open rate or CTR) through A/B testing and audience refinement
Build repeatable playbooks for seasonal/event-driven campaigns across UTMB World Series circuit
Attend 2-3 live events/weekends; gather on-ground insights to inform digital acquisition strategy
KPIs You'll Own
Email Open Rate
Target 25-35% opens; track by segment, language, and event type to optimize send times and subject lines
Click-Through Rate (CTR)
Monitor 3-8% CTR; use to validate email copy, design, and CTA effectiveness across campaigns
Campaign Engagement Score
Track repeat opens, clicks, and conversions to measure audience interest and refine targeting
List Growth & Segmentation Health
Monitor subscriber growth, bounce rates, and active segment percentages; maintain database hygiene
Contest/Activation Participation Rate
Measure entries, shares, and ROI of Qualifio contests to optimize future activation mechanics
Tools & Stack
Your Team
Your Manager
CRM Manager (Responsable CRM)
Current Team
Marketing & Communication team at UTMB Group; collaborative, event-driven environment
New backfill role; 1-year alternance contract
The Package
Salary
€18K-€22K annual
Remote
On-site (Annecy, Auvergne-Rhône-Alpes, France)
Benefits & Perks
Company Intelligence
UTMB Group is the global leader in trail running event organization. The flagship HOKA UTMB Mont-Blanc is the world's premier ultra trail race. Since 2022, they operate the UTMB World Series—60+ races globally—partnering with The IRONMAN Group to democratize trail running access.
Customers
Trail runners globally; 60+ race events; 100K+ active participants
Culture
Dynamic, passionate, team-oriented; deeply embedded in trail running community
Is This Role For You?
- You're a BAC+4/5 student (or equivalent) with genuine passion for digital marketing and sports/events
- You're hands-on with email marketing tools and eager to master HubSpot in a real-world setting
- You love analyzing data: open rates, clicks, engagement fascinate you, not bore you
- You're bilingual (English + French) and comfortable working in an international, multi-timezone environment
- You want 12 months of tangible portfolio work (not busywork); launching campaigns that reach 100K+ runners
- You need full remote; this is Annecy-based, on-site only
- You're looking for a permanent role; this is a 1-year alternance contract with an August 2026 start
- You have no interest in sports, events, or trail running culture; passion matters here
- You're uncomfortable with analytics, spreadsheets, or tracking performance metrics
Interview Process
Application Review
CV, cover letter, portfolio or examples of digital marketing work (emails, campaigns, or analytics dashboards)
Phone Screening
CRM Manager discusses your motivation, CRM/email platform familiarity, and understanding of UTMB brand
Live Case Study or Test
Likely a short email segmentation, campaign brief, or KPI analysis exercise; 30-60 min
In-Person or Video Interview
Meet with CRM Manager and potentially Marketing team lead; discuss projects, teamwork, and first 90 days priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.