The Challenge
Otter powers delivery for restaurants globally—from Chick-fil-A to Ben & Jerry's. You'll own their entire performance marketing engine, managing $M+ in annual ad spend across paid social, search, and emerging channels to drive measurable revenue growth.
Your Mission
Audit current paid acquisition performance across Meta and Google; identify immediate CAC optimization opportunities and quick wins
Build comprehensive attribution model using GA4/Mixpanel/Looker to establish baseline metrics and forecasting infrastructure
Design and launch first wave of A/B tests on landing pages, ad creative, and audience segmentation across top-performing channels
Establish weekly/monthly reporting cadence and present growth strategy roadmap to leadership
Scale CAC-positive acquisition programs; demonstrate 15-20% improvement in channel efficiency vs. baseline
Develop full-funnel experimentation roadmap with 12+ active tests; prove out 3-4 high-impact optimization wins
Evaluate and integrate 2-3 new channels or automation tools; document ROI and integrate into core strategy
Partner with Product and Sales to align on customer quality metrics; improve downstream retention or LTV signals
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-acquisition across all paid channels; target consistent improvement and channel-level benchmarking.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent; establish minimum thresholds by channel and campaign.
Conversion Rate by Funnel Stage
Monitor and optimize conversion rates from ad impression through sign-up, activation, and first transaction.
Budget Efficiency & Pacing
Ensure spend aligns with forecasts and maintains consistent daily/weekly pacing to avoid waste or underspend.
Lifetime Value (LTV) to CAC Ratio
Track the long-term profitability of acquisition; maintain healthy LTV:CAC ratios (target 3:1 or better).
Tools & Stack
Your Team
Your Manager
SVP/VP of Growth or Chief Revenue Officer (inferred; not explicitly stated)
Current Team
Not specified; likely includes paid media managers, analysts, and creative team
New backfill for Head of Growth & Performance Marketing role
The Package
Salary
$180K-$240K base
Remote
On-site, San Francisco office, 5 days per week
Benefits & Perks
Company Intelligence
Otter powers online food delivery for restaurants globally, including enterprise brands like Chick-fil-A, Ben & Jerry's, KFC, and Eataly. The platform helps restaurateurs increase sales, reduce order issues, and streamline delivery operations. Part of a larger portfolio (CSS reference suggests corporate parent).
Customers
Chick-fil-A, Ben & Jerry's, KFC, Eataly, and thousands of independent restaurants
Culture
In-person, collaborative innovation culture; emphasis on being in the office 5 days/week to drive ideation and rapid product development
Is This Role For You?
- You've run $M+ annual ad budgets with proven CAC-positive results across Meta and Google Ads at scale
- You thrive in fast-growth, high-ambiguity environments and love testing your way to answers
- You're comfortable with SQL, analytics tools (Looker, GA4, Mixpanel), and can own attribution end-to-end
- You want to be a true strategic partner to leadership—not just a channel manager—and shape long-term growth strategy
- You've operated in B2B SaaS, marketplaces, or consumer tech at $50M+ ARR; you understand systemic growth
- You're looking for remote work; this role requires 5 days/week in San Francisco
- You lack hands-on experience managing large paid ad budgets ($M+) or have only worked in agency/vendor roles
- You're uncomfortable with SQL, analytics, and diving deep into data; this role demands analytical rigor
- You prefer individual contributor work over cross-functional leadership and influence at the executive level
Interview Process
Initial Screening
Recruiter call to confirm background, performance marketing experience, and on-site commitment.
Portfolio & Case Study Review
Walk through a major paid acquisition campaign you've built; discuss CAC, ROAS, optimization, and learnings.
Hiring Manager Deep Dive
VP/Head of Growth interview covering strategy, full-funnel thinking, cross-functional collaboration, and vision for Otter.
Executive Stakeholder Conversation
Meet with senior leadership (likely CEO, CFO, or CRO) to discuss growth strategy, market positioning, and long-term roadmap.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du mĂŞme type
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.