The Challenge
Orki is a fast-growing SocialTech/GreenTech startup scaling at +90% YoY. You'll be their first dedicated Growth Marketing Manager, building out acquisition strategy, brand presence, and international expansion from the ground up.
Your Mission
Audit current acquisition channels (SEA, SEO, social) and implement performance optimization framework with baseline metrics
Launch 2-3 new paid acquisition campaigns (Google Ads, LinkedIn, programmatic) aligned with target customer segments
Establish brand guidelines and audit/improve website UX with design/technical partners
Map partnership opportunities and draft 2 partner program proposals for pilot launch
Achieve 40% improvement in CAC or 25% lift in conversion rates across top-performing channels
Build and publish content calendar: 12+ SEO articles, 24+ LinkedIn posts, 2 whitepapers, 1 podcast series
Execute 3+ events (2 webinars, 1 in-person conference presence or branded event)
Complete marketing strategy for 1 new geographic market (GTM, channel priority, partnership pipeline)
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track and optimize cost per new customer by channel to maximize efficiency as you scale.
Conversion Rate
Monitor website and campaign conversion rates as north star for brand/UX improvements.
Content Engagement & Organic Traffic
Measure SEO performance, LinkedIn reach, and organic customer inbound to justify content investment.
Partnership Pipeline Value
Track partner-sourced revenue opportunity and partner recruitment velocity.
Brand Awareness Lift
Monitor brand searches, share of voice, and website traffic growth YoY.
Tools & Stack
Your Team
Your Manager
Likely CEO or co-founder (to be confirmed)
Current Team
Small marketing team or solo marketer; designers and eng consultants available for collaboration
New role – first dedicated Growth Marketing Manager
The Package
Salary
€50K-€65K base
Remote
On-site, Paris
Benefits & Perks
Company Intelligence
Orki is a SocialTech/GreenTech software company in the sustainable development space, scaling aggressively at +90% YoY with 120 employees. The company is at an inflection point where disciplined growth marketing becomes critical to sustaining momentum and entering new markets.
Team Size
120
Culture
Fast-moving, mission-driven; expecting creative problem-solving and cross-functional collaboration.
Is This Role For You?
- You've owned acquisition campaigns and seen them through optimization cycles (3+ years digital marketing)
- You're comfortable with ambiguity and can structure marketing strategy in an early-stage/scale-up environment
- You care about sustainability/impact and want to work on something meaningful
- You're analytical but also creative – equally comfortable running Google Ads and writing killer copy
- You speak French or are committed to learning; Paris on-site is non-negotiable
- You need a fully-resourced team – you'll be building the function, not inheriting one
- You're not comfortable with remote collaboration and cross-timezone team work for international expansion
- You prefer deep specialization in one channel over broad marketing strategy ownership
- You require remote flexibility – this role is on-site in Paris
Interview Process
Initial call
Recruiter screen on background, motivation, and Paris logistics
Case study / Presentation
Likely asked to audit Orki's current marketing or present a 90-day growth plan (prep: research their website, landing pages, LinkedIn presence)
Manager interview
Deep dive with CEO/co-founder on strategy, priorities, and fit
Team meeting
Brief conversation with existing team (design, possibly product) to assess collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.