The Challenge
Natran Green Pest Control needs a growth leader who owns the full funnel—from PPC campaign optimization to automated nurture sequences. You'll manage multi-channel acquisition, oversee outsourced partners, and deliver measurable ROI across Google Ads, Yelp, Thumbtack, and email/SMS automation.
Your Mission
Audit all active PPC campaigns (Google Ads, Yelp, Thumbtack, Baton, Best Picks, elocal); identify cost inefficiencies and deliver optimized bid/targeting strategy with projected CPL reduction
Build and launch 3-5 automated email/SMS workflows in HubSpot covering lead nurture, follow-up sequences, and customer lifecycle touchpoints
Establish weekly KPI dashboard tracking PPC ROI, conversion rates, CPL, email engagement, and directory performance with documented baseline metrics
Meet with all outsourced partners (social, SEO, content, creative); define reporting cadence and quality standards aligned to brand guidelines
Scale top-performing PPC channels by 30-40% while maintaining or improving CPL through continuous A/B testing of creatives, keywords, and landing pages
Optimize email/SMS funnel segments and nurture timing; demonstrate measurable lift in conversion rates and revenue attribution from automation workflows
Increase directory presence consistency and reputation score across all platforms; implement monthly monitoring and refresh protocol
Present quarterly growth review with channel-by-channel ROI breakdown, funnel analysis with gaps/opportunities, and 90-day optimization roadmap
KPIs You'll Own
Cost Per Lead (CPL)
Track acquisition cost across all PPC and paid lead-gen channels; optimize bids and targeting to maintain or reduce CPL month-over-month.
PPC ROI / ROAS
Measure revenue generated per dollar spent on paid campaigns; aim for sustainable 3:1+ return across Google Ads and lead-gen platforms.
Email/SMS Conversion Rate & Revenue Influence
Monitor click-through, open, and conversion rates from automated workflows; attribute revenue back to nurture campaigns to justify automation investment.
Lead Volume & Quality
Track total qualified leads by source; segment by fit and conversion likelihood to optimize spend allocation.
Directory Visibility & Reputation Score
Monitor ratings, review count, and search rankings across Google Business Profile, Yelp, and other key directories.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Oversees outsourced teams (social, SEO, content, creative, web); no direct reports mentioned in core description
New role or backfill not specified
The Package
Salary
$75K-$95K
Remote
On-site, Houston, TX (FULL-TIME)
Benefits & Perks
Company Intelligence
Natran Green Pest Control is a pest control service provider focused on sustainable, environmentally-friendly solutions. Based in Houston, TX, the company prioritizes customer acquisition through digital channels and high-performance marketing campaigns.
Customers
Local pest control customers across service areas
Culture
High-performance, data-driven, mission-aligned
Is This Role For You?
- You've managed 6+ figures in Google Ads and lead-gen platform budgets with proven track record of CPL reduction and positive ROI
- You live and breathe automation—HubSpot, email segmentation, and lifecycle workflows are second nature to you
- You love reporting and can translate messy data into actionable insights without hand-holding
- You're equally comfortable managing external vendors and taking hands-on control when quality or strategy falters
- You've never managed paid channels or don't have hands-on Google Ads experience—this role requires immediate PPC ownership
- You're looking for remote work or flexible location; this is on-site only in Houston
- You prefer theoretical marketing over tactical execution; 70% of your time will be in platforms optimizing and reporting
Interview Process
Phone Screen
Discuss PPC background, specific campaigns managed, and most impressive CPL/ROI achievement
Portfolio Review
Share case studies or screenshots of PPC campaigns, email workflows, and performance reports you've built
Live Case Study
Analyze sample Natran campaign data (PPC, directories, funnel); present optimization strategy and KPI dashboard proposal
Team Meeting
Meet with leadership to discuss vendor management approach, communication style, and strategic fit with company culture
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.